Scaling Bittersweet.cars from zero assets to multichannel communications

Bittersweet.cars is a US-based car reseller helping people ditch their junk cars without
the tears. To make sure the whole country knew their name, they needed assets. A lot of them. And fast. That’s where our team came in—like creative first responders.

Every brand launch needs a map. Ours started with emotional superiority: while others shouted about numbers, Bittersweet whispered, “break up and move on.” We locked
in channels with instant impact—SEM, Google Ads, social, influencer marketing—
and set KPIs week by week.

For Bittersweet.cars, the challenge was to prepare multichannel assets without hiring
a full team full-time—they didn’t want to delay the launch and miss out on potential traffic.
So, once we had the vision of where and how to start communicating,
we began crafting creatives for each platform.

We produced 5 punchy YouTube pre-rolls that revealed the brand vibe. Animated illustrations, catchy copy, the right tracks, and a custom brand voiceover helped Bittersweet.cars
not only be seen, but also heard and remembered.

We built Instagram and Facebook from zero—profiles, highlights, content buckets—and planned 12 weeks of content. Educational explainers, cheeky Reels, playful posts—all produced in advance. No panic-asset requests, as organic growth is secured from day one.

We created a knowledge base for the team to make it a lil’ easier with user journeys,
BPMN diagrams, message templates, sales suggestions, and tone of voice guides. So that every agent speaks the same breakup-buddy language, turning one-to-one calls
into a consistent, scalable brand experience.