Scale, scroll, convert: the three-step dance that transformed SoScale website

SoScale is a performance marketing agency from Sweden that bridges the gap between stunning visuals and data-driven results. They create ads that convert, ‘cause content is what matters. But their website wasn't doing justice to their creative edge in the market.

We were challenged to create a website that balanced good-looking design with conversion elements.

We took the scale from the name as the basis of our concept. Everything on the site is scaling: headlines, photos, and graphic elements.

Knowing the Swedish market loves systematic, grid-based design (think IKEA's modularity), we created an “organized chaos” within a clean modular framework. Every element follows the grid—but with enough creative flair to show their artistic side.



We gave each content block room to breathe. Instead of creating visual noise, we used generous white space, so each element gets proper attention and readability.

3D animation is the new norm, but ours doesn’t just move. Think: a chain that twists like DNA, a box that literally becomes an out-of-the-box, and coins that pulse and grow like crazy.

We even added little touches in the headlines—like telescope glass that let you zoom in and see way more than you expected.

Two chess pieces—a queen and a king—dance in an endless tango, representing the collab between client and agency. The queen moves in all directions, perfectly embodying SoScale's strategic marketing approach.

Instead of hitting people with a wall of text, we reveal things bit by bit as they scroll. It’s like giving the brain a breather—easier to follow, more fun to read.

The blur-to-focus effect ties right into SoScale’s vibe: helping brands stand out while everyone else fades into the background.

We selected photos with an art director’s precision, fully aware of how imagery shapes emotion. Every shot is rich in deliberate micro-details—dramatic makeup, striking jewelry, and unexpected touches like half-hidden faces or levitating objects that spark intrigue.

We created two distinct sections:

Case studies: full breakdown with challenge, process, results, and metrics for major projects.

Portfolio showcase: quick visual gallery for smaller projects (mostly Reels and TikToks) that don't need full case study treatment but demonstrate range.

The client wanted buttons everywhere. Instead of cluttering each section, we created a persistent floating CTA that scrolls with users throughout the site—always visible but never intrusive.

The footer features their logo with a scaling effect that reinforces their brand name one final time.

Every animation, every spacing decision, every micro-interaction serves both aesthetic and strategic purposes. Because when you're selling creative performance, your own site better deliver on both fronts.