Providing company branding services for those who wanna conquer the market, customer's hearts, and stand out from mediocrity through design, motion, and emotion by Qream company branding services.

Branding

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If your brand lacks clarity on who you are and who you're trying to reach, get a brand strategy. Find your best competitive angle and a new reason to believe your brand. Align with your business objectives, marketing endeavors, and how you want to be seen. We set these things up at the brand strategy level at Q branding services.

Brand strategy

It's the why, who, what, and how of your organization to the audience and what differentiates you. It influences how consumers perceive and connect with you, giving you a competitive edge and emotional appeal. And most importantly, brand positioning makes your offer unique against the backdrop of millions of similar services.

Brand positioning

If your brand lacks a stunning visual representation of your business, get a brand identity to conquer the market, undergo brand revitalization, or address your product mix. Rebranding doesn't mean tearing your brand down, instead strengthening what you already have. Get your upbranding at our brand identity agency.

Brand identity

Not everyone cares about what businesses have to say. But we're here to help by turning those messages into dope AF ads. At Q branding design service we're talking with motion, 3D, and banners that'll make your brand striking like never before.

Promo campaign

Short and sweet, or epic and educational? We do it all. From pitch decks to social media assets, email newsletters to case studies, and beyond. This way you can maximize your marketing efforts and don't dump the budgets. Instead, you get something that produces long-term value for the customers from Q branding agency services.

Marketing assets

First impressions matter, and your name is your first contact with the user. That's why we make your brand name scream loud and resemble your values - punchy and memorable to dominate your niche on the level of the letters. Keep it sticky in their brains, evoke emotions, and stay fresh as you grow. A killer name = a solid rep!

Brand naming

Research has shown that people need to encounter a brand at least eight times to recall it. However, staying consistent with your marketing communications can be challenging, but we're here to empower your marketing team. Fortunately, you can now have a designer at your disposal to help execute your marketing strategy at an affordable price.

Retainer

Services

Getting the world excited&nbsp;with vegan meals

papaya

Papaya

Connecting retail solutions&nbsp;for outstanding shopper experiences

shoring-branding

Connected retail solutions&nbsp;for outstanding shopper experiences

Shoring&nbsp;

Finally, a leisure planning app&nbsp;that doesn’t suck

leisurement-branding

Leisurement

Inspiring teenage girls to&nbsp;become women in tech

NEXT TECH GIRLS&nbsp;by Empiric

A marketing platform&nbsp;that keeps you on trend

surge

Surge.ai

Saving and multiplying&nbsp;your crypto investments&nbsp;using AI models

empros

Empros

We’d be proud to have you on this list

Success&nbsp;Stories

Johny Beverton &amp; Emily Hall-Strutt&nbsp;about our collab with NTG

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The greatest benefit of working with Qream was tapping into a team that is young, dynamic, innovative and knows the market. We feel like Qream future-proofed our brand.

I was impressed by Qream’s work. It’s clean and captures the personality of our brand - existing, vibrant, colorful, & energetic. The team was very flexible & adaptable to our needs.

retire

The new website design is much more user-friendly & intuitive. We love it! Guys from Qream are masters in their craft!

Let the game changers speak!

Well-branded products and a beautiful story will help you save the budget. Go for creating fascinating brand stories that your customers would relate to - it's worth every penny. It connects your stuff with your target audience, making it easy for them to pick you without a second thought. Super important for marketing!

Avoid wasting precious marketing budgets

Branding outlines the context of what you promote. To do so, we'll dig deep into your clients' vibes, find their sweet spot for buying, figure out what makes them tick, and implement it into brand assets. Sure, you can have the biggest banner, but it's our message-crafting skills that'll make you the star!

Put yourself in your customer's shoes

The competition is always there, but your product needs to be different in the minds of your products, not on the passing “market” thing. People may dig your product, but the emotions it evokes are a game-changer. Finding the right emotions and associations with your product and positioning them in people's minds is the task of branding. And we’re really good at it!

Stand out with a bang

Branding helps to find the sweet spot between market offers and the real customers' needs. This builds a foundation of a relevant value proposition, on which to base your creative promo campaigns, capturing the right cultural context and the most common use cases for this product. Deep analytics + creativity = a loud entry into a new market with Q brand marketing service.

Conquer new markets

For those who still underestimate the power of branding design service

Branding:The secret sauce

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Get a free brand&nbsp;consultation&nbsp;with Q brand manager!<h4>Only 30 minutes on a call with us to open&nbsp;</h4><h4>new potentials of your business!</h4>

At Q brand identity design services, as early adopters, we start our day by checking what's popping on TechCrunch and Y Combinator. Our team understands the value of tech and has mastered the skill of crafting striking brands for the tech industry. We speak your language, understand your business model, and unpack your tech stuff into a clear brief for our design folks.

Tech nerds at your service

As we already said, we know your tech. And no worries if it's super complex – at Q full-service branding agency we're pros at making your emerging tech easy to understand even for our moms. Unleash the power of creativity in tech to inspire and captivate your audience. Let's make it happen!

Complex product, comprehensible brand

People appreciate clarity and high-quality content, which we provide through organizing focus groups, interviewing your target audience, and testing our theories at Q branding services. Going even further, we also use all the possible tools for finding the needed insights. Delve into the niche, the audience, and the market.

Make your brand data-driven

We offer full-stack branding production and expertise. From brand positioning to 3D motion, no matter how complex your project is, our team full of seniors is more than happy to close the gap between strategy and execution. With Q branding services, you can be sure that your positioning will be implemented in every brand asset.

Full penetration with skills

Our secret weapon is the Semiotic Triangle, which unites brand promise, and its visual appeal with your business goals on the level of each brand asset. That's why you can be sure that the message you want to convey to your target audience will be 100% relevant, striking, and therefore converting.

Visual communication power

Ok boomer, aren't you tired of cliché designs that all look the same? At Q brand identity service, we've got our very own anti-cliché club. We're all about staying curious and delivering inspiring brand communications that'll surprise everyone. From the Pepsi generation to BeReal dudes. Basic and boring is a stinky poo poo. Period.

Templates suck

We deliver powerful brand communications and here's how

Our strong sides

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Of agencies just focus on looks, not the added value. With Q you get both!

Product’s with thoughtful branding increase in price

Let the numbers talk

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Can your brand generate More profit?&nbsp; Check on a free quiz

Pulling together a rockstar team, picked just for this project.

Setting up the crew

Doing all the homework on the market, users, and product. It's about knowing who we're selling to.

Research

The heart and soul of your brand. Imagine your brand as a real person - that's who we're bringing to life.

Brand persona + Brand voice

Getting down the important stuff about what your brand stands for.

Positioning. Mission. Vision

Basically, a fun chat about what you like and don't like for the brand. We'll talk about everything from colors to competitor logos.

Moodboard session

Tying together the best thing about your product with what the market wants and your brand's mission. Then, we'll make two super cool brand ideas out of it.

Big brand idea

We work on three visual ideas based on the brand idea, focusing on logo and colors first. After picking the best one, we move forward.

Concepting

Deciding on fonts, graphical elements and photo treatment that make your brand stand out.

Brand graphical features

Once the logo, colors, fonts, and graphics are ready, we compile an epic brand book. This guidebook shows what your brand is about, its foundations and visual style.

Brandbook

Depending on what you need, we'll make cool stuff like social media templates and dope pitch decks.

When it's all done and dusted, we'll have a call to celebrate and share some feedback.

Champagne call

Think of it as having a designer bestie on call. You get the VIP treatment, quick turnarounds, and a partner who gets your brand. It's your secret to striking designs every time.

Ongoing support

Branding timeline works better than the Swiss watch. It’s fixed and takes up to 2 months

This is how&nbsp;we do it

Our passion is making emerging technologies, especially web3, accessible to laggards through striking & relevant branding that strengthens new use cases of blockchain solutions for every folk. And, most importantly, find the real value of web3 products beyond the hype. You bet – we'll even have your mom stack BUSD\BNB for the desired retirement.

Web 3.0

For many folks, FinTech is like a big ol' puzzle. Sure, everyone knows tech is important and loves having everything on their smartphones, but they don't need to know all the nitty-gritty details. Companies sometimes get so hyped about their products that they forget to speak the customer's language. We're here to help make things clear and simple.

Fintech

AI is blowing up, but just having AI-driven tech isn't gonna cut it. To truly stand out, your brand needs a whole lot more: relevant positioning, a hot identity, and a website that's hard to ignore. Let’s make your brand turn heads, make an impact, and show everyone why your AI game is the one to beat.

You think SaaS companies get subs just for features or price? Nope! Sure, they solve pain points, but customers want more. They're after a solid brand, a promise of quality, reliability, and value.

SaaS

Lots of folks have trouble clearly sharing their values, connecting with customers, and knowing their brand's rep. Health purchases are super personal, so building brand trust is a must for success. You ask how? The answer is strategic & striking branding.

Health

People dig AR, but bosses gotta know how AR can boost their brand before splashing the cash. The biggest challenge is to convince people to try. Brand communications come in handy to offer people equally engaging and stunning experiences, as your AR/VR service does.

AR/VR

Market leaders always need to stay relevant, not to lose positions and grasp even more opportunities in a world where value propositions are extremely similar. Boost your market position with proper branding in an agile way.

Telecom

IoT companies need a sales and marketing strategy as innovative as their tech. Our advice: make your complex tech easy to understand. Selling a smart dog feeder that feeds your pup automatically? Put yourself in the shoes of busy professionals who are rarely home. Tell relatable stories.

Food has been overlooked in e-commerce compared to other markets. Food is all about the senses, not just seeing it but also tasting, smelling, and feeling it. So, when it comes to anything online, make sure to design with appetite in mind. In the digital world, things work differently because most of our senses are offline, so make your brand relevant.

Food tech

A humble list of industries we operate in

Industries

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You’re scrolling through your social media feed and you come across a post about a new startup to revolutionize the way we live our lives.

5 brand identities of AI startups that provoke interest

<h1>5 Brand Identities of AI Startups that Provoke Interest&nbsp;</h1>You’re scrolling through your social media feed and you come across a post about a new startup to revolutionize the way we live our lives. But wait, how do you know if this startup is legit or not? Just like how a cow's brand marks its ownership, the branding of ai startups can give you a clue about their authenticity and credibility.AI is becoming insanely popular, and with so many startups popping up left and right, it can be hard to differentiate between the good and the bad. That's where branding comes in communicating values, and mission, and shaping overall reputation.Brand identity is everything for start-ups. It's all about creating a cool vibe for your brand that people can easily recognize and get excited about. It serves as the key to standing out from the competition and making a name for yourself.So, if you're a savvy tech nerd, investor, designer, or start-up founder yourself looking to invest your time, money, or attention into an ai startup, keep an eye out for their brand identity it might just be the right path to finding the next big thing.In this article, you will explore the first part of the key elements of 5 brand identities of ai startups that we believe stand out and set standards for the upcoming years of ai brand development. The selection below is based on specific brand assets that make each company interesting and approachable in our opinion for various types of target groups both commercial and niche.1. Cleo - Roasting tone of voice brings Gen Z users aboard<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png" alt="Cleo's roasting tone of voice brings Gen Z users aboard" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/thumbnail_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/small_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/medium_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/large_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 1000w," sizes="100vw" width="1000px"><figcaption>Cleo's roasting tone of voice brings Gen Z users aboard</figcaption></figure>Сleo is an app that uses ai and machine learning to improve your financial stability. It targets gen z and has a noble mission to help you manage your finances by connecting to your bank accounts and providing you with proactive advice and timely nudges to keep you on track. The more you use it, the better your financial behavior becomes.Cleo’s brand identity is anything but typical. While its visuals are bold and striking, it is the language Cleo uses that truly sets it apart from competitors.Their copywriting offers authenticity and humor that causes the wow effect combined with the fresh design. Cleos voice is a sass. It's sarcastic, funny, and motivating, perfectly resembling the language young people use. Unlike other boring budgeting apps, Cleo has a roast mode where a chatbot will shame you with reaction gifs and harsh burns about your spending and saving habits. It's not for the faint-hearted!<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1715086363/7_14ab96349a_853a9af7da.png"><figcaption>Tone of voice</figcaption></figure>Cleo talks to their target audience using their language and does it perfectly.Cleo brand is a rebel, the way it's crafted makes users go back to the platform again and again. This brand identity woke up a boring product for gen z and upcoming generations.2. Creaition - empowering designers with inspiring messaging and sleek visuals<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/Frame_427319430_efd53120cd.png" alt=" Creaition" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/thumbnail_Frame_427319430_efd53120cd.png 227w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/small_Frame_427319430_efd53120cd.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/medium_Frame_427319430_efd53120cd.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/large_Frame_427319430_efd53120cd.png 1000w," sizes="100vw" width="1000px"><figcaption>&nbsp;Creaition</figcaption></figure>Creaition helps product designers find and make new stuff by creating fresh inspirational images. You can save, edit, and mix them with existing designs. Creaiton learns what you need and gives you customized images like if you're a shoe designer, you'll get trainer mock-ups and patterns to mix and match.Creation’s success can be attributed largely to its brand identity, which focuses on empowering designers to create unique and inspiring designs. They position themselves as digital designers' muse, offering the ability to discover unseen possibilities with fresh and modern visuals while prioritizing creativity and customization. Their minimalistic approach helps minimize distractions, allowing designers to find their inspiration more easily.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705500031/8_bef44737c5.png">Finally, Creaitions messaging is centered around motivating designers to break free from conventional design constraints. They emphasize their product's unique features, such as generating inspirational images that are tailored to each user's specific needs. Creaition resonates with their target audience of product designers who are looking for new ways to differentiate themselves.Being a company for designers Creaition, does a great job at combining minimalistic modern visuals with truly motivational copy. Creaition proves that design isn't about pretty images but all the elements creating consistent visual communication.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/0_bxqi_d2_Wpu4o8e83_52184faa3a.png" alt="0*bxqi-d2Wpu4o8e83.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/thumbnail_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 236w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/small_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/medium_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/large_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 1000w," sizes="100vw" width="1000px">3. Grammarly - Educational &amp; aspirational positioning<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png" alt="Grammarly educational &amp; aspirational positioning" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/thumbnail_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/small_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/medium_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/large_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 1000w," sizes="100vw" width="1000px"><figcaption>Grammarly educational &amp; aspirational positioning</figcaption></figure>Grammarly is the ultimate tool for content writers, and honestly, for anyone who wants to sound professional and on-point in their communication.With over 30 million people using it every day, Grammarly is the top writing assistant around.Grammarly has totally crushed it in terms of success and growth over the years because of two major things: first, it's hella user-friendly and easy to use. And second, their positioning. Grammarly is essentially an ai writing assistant, but its positioning presents a broader narrative of improving lives by improving communication, which resonates well with the public.So, Grammarly's positioning as an aspirational lifestyle brand is what primarily supports its success. The platform wants to help everyone write like a pro, no matter what they're doing. They don't just focus on grammar they educate people on the benefits of clear and error-free writing in all areas of life. And they show that their app can be useful for things like job applications, online dating profiles, and even drafting contracts.The brand is simple: using Grammarly makes you feel good about your writing and confident in your abilities.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png" alt="0*sCyvGw6e7UYqeA0o.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/thumbnail_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/small_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/medium_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/large_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 1000w," sizes="100vw" width="1000px">For example, on socials, they don't just try to sell you on their product they're all about educating, empowering, and entertaining their followers. They post lifestyle advice, productivity tips, and all sorts of relatable content that people love. And they don't take themselves too seriously they use humor and everyday situations to connect with their audience.4. Supersense - Putting creativity into inclusive design<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705496541/8_6832297028.png">Supersense is an ai scanning app for the blind a market leader mobile scanner application for blind and visually impaired users; equipped with novel computer vision and machine learning models.This startup's brand identity deserves kudos for reminding us that blindness is not a singular experience, it has different types and degrees. So like, every text, pattern, and thingy had to be made with extra attention to the colors used so it's easier to read and get what's going on.Supersense's desire to make the world more inclusive doesn't stop at the product level; it extends to the brand level as well. It's an example of inclusive brand design that turned out to be dynamic and eye-popping for everyone. Supersense demonstrates that inclusivity doesn't limit creativity, but rather expands it.5. Surge.Ai - A brand that keeps you on trend<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705497470/1_0677e1514f.png"><figcaption>Surge.AI</figcaption></figure>A real-time marketing intelligence platform that uncovers trends across the entire internet search, shopping, and social media.As a tech branding agency, we always support promising tech startups and Surge.Ai is one of them. Our team got to design this brand identity to bring it to the crowd faster.Surge.Ai is a brand that never stands still, but is flexible enough to adapt to changing trends. The pace of change in the real world is already overwhelming, but it's even more unimaginable on the internet, where trends change faster than you can refresh your feed.Thus, the internet serves as a variable x within surges brand identity, representing the fast-changing trends akin to the innovative nature of ai technology. What sets Surge.Ai apart is its truly creative strategy, which is rare within the saas industry. From its positioning to visuals, the brand identity consistently communicates that Surge is the boss of internet trends. To take a closer look at surge.Ai branding check out our <a href="https://www.behance.net/gallery/159661541/SURGEAI-Brand-Identity-Design">Behance.</a>Final thoughtsThe selected brands are united by one thing properly highlighting specific brand assets like positioning, messaging &amp; design to enhance the brand and align the supporting brand identity elements. Each prioritizes different assets to create a balanced and bold brand identity that so far isn't that common among AI startups.The AI industry is still developing, and many groundbreaking brandings are yet to come. So, don't stand still and join the ride. Keep an eye on emerging tech and its brands. Innovations come and change fast, but the truth about branding remains stable you need a powerful brand no matter what. Otherwise, you won't even get closer to the top. Get creative, explore, and inspire the world with your tech wrapped up in an equally peachy brand. Keep hustling, innovators, and stay tuned for part two!

5 brand identities of ai startups that provoke interest

The wisdom that “if you are friends with everyone, you are not really friends with anyone” is also applicable to founders who position their

<h1>Why 'One-Size-Fits-All' Fails in SaaS Product Positioning</h1>

The wisdom that “if you are friends with everyone, you are not really friends with anyone” is also applicable to founders who position their SaaS product as a “One-size-fits-all”.It is important to remember three things:<ol><li>Your product cannot be valuable to everyone at once: It is unlikely that your product will be valuable to ALL small businesses, ALL marketers, or ALL Americans. It is impossible.</li><li>If your product does everything at once, it probably only does one thing really well: the market is full of “all-in-one marketing” tools, but good marketers still use more than five tools to work. Why do you think that is?</li><li>If a category leader positions their product this way, it means they have spent years improving the product and building an ecosystem between features. However, even market leaders such as Notion, Slack, and Asana no longer use this clichéd positioning. Instead, they focus on the overall value that all product features bring together.</li></ol>In this article, I’ll explain how to use clichéd positioning approaches to remain unnoticed among competitors, make it harder to convert website visitors into customers, and reduce the value of your SaaS product that you’ve worked so hard to create.<h3>🟢 Always use “Innovative” on the hero screen of the website</h3>Absolutely! Just slap “innovative solution” on a website and people will rush to buy your product. You don’t need to try to communicate the value of this innovation to users if you can simply hide its absence behind a trending word. That’s right!<h3>🟢 Consolidate all trending words into a single tagline</h3>🤩 Join the revolution and empower your business with our cutting-edge software🤩 Unlock the full potential of your business with our all-in-one tool🤩 Our cloud-based, data-driven solution is the ultimate business tool for the modern eraWhy bother communicating the unique value of your SaaS product when you can just use a bunch of buzzwords and hope potential customers won’t notice the lack of substance? Who needs differentiation anyway? Just blend in with the crowd and hope for the best! After all, who needs a clear and concise message when you can fill your website with meaningless jargon? Genius!<h3>🟢 Remember: to be perceived as a serious product for serious people, your brand identity should not stand out too much.</h3>To create an image of your brand as an innovative and reliable partner, only use shades of blue and grey. Avoid yellow, which can suggest infantilism, and red, which can suggest danger. Pink is also not appropriate unless you are children’s toy store.The logo shouldn’t fall outside the “category” and have a deep metaphor that only you understand. It’s best to avoid experiments with fonts. Fonts that are too thin can suggest unreliability and fragility, while fonts that are too bold can come across as “shouting” at your audience.A simple, clean, and minimalistic design will further strengthen your positioning as an innovative and reliable business partner.<h3>Exhale, it’s a joke.</h3>But I’m not laughing. It pains me to see valuable SaaS products with poor positioning that diminish the real value of the product and, as a result, decrease the potential revenue from new website visitors.In the next article, we will show you how to create a compelling positioning for your SaaS product, which will help you stand out, differentiate yourself, and most importantly, sell the product better by communicating its true value. Spoiler alert: examine your target audience under a microscope.<h3>Stay tuned and never position your SaaS like this :)</h3>

“All-in-one tool” or how to kill a product value through cliched positioning?

It's the AI revolution, and you can't ignore it. Artificial intelligence is changing our reality, and what once seemed like science fiction is now part of our daily lives.

How "AI" Part Influences Your SaaS Brand

<h1>How "AI" part influences your SaaS brand?</h1>It’s the AI revolution, and you can’t ignore it. Artificial intelligence is changing our reality, and what once seemed like science fiction is now part of our daily lives. While some worry about AI taking over the world, it’s already making significant waves in the SaaS industry. With its immense creative and technological potential, AI can be harnessed in many ways, including branding. Here’s what you need to understand to use AI to your advantage.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705500182/9_f9029392de.png"></figure>We say a brand is all about users’ emotions about a business, product, or service. However, the “AI” prefix has become a significant brand itself in today’s digital space.Thanks to open-source pioneers like ChatGPT and Midjourney, who have made their tools freely available for use, we can fully explore the potential of AI. OpenAI is one of the fastest-growing AI solutions today. At the same time, the brand recognition of the term “AI” is also on the rise. Therefore, any brand that publicly uses the acronym “AI” as a brand component also associates its brand with the spectrum of associations that people attach to this term.Moreover, branding is not only about shaping users’ opinions but also influences the product. A brand promise is only effective if it consistently delivers not only in brand communications but also in the product, customer service, and everything that follows.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/AI_3_61222e0370.png" alt="AI as a part of your product" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/thumbnail_AI_3_61222e0370.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/small_AI_3_61222e0370.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/medium_AI_3_61222e0370.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/large_AI_3_61222e0370.png 1000w," sizes="100vw" width="1000px"></figure>People now focus on AI because they recognize its technological superiority and potential. Therefore, not using AI in business is like playing poker without the ability to bluff. You can sit at the table with other players, but they will have an advantage. That’s why integrating AI to any extent for any SaaS company is a very effective solution, at least from a marketing perspective. Even if it will not be the center of the system, but will perform some small part of the work.You have a vast playground for experiments, limited only by your imagination. You can use artificial intelligence to improve user experience and add hyper-personalization as one of your key values. Nowadays, a business can’t serve all its clients in the same way, as each customer is unique.For instance, at our agency, we’re currently developing a crash test that our clients can use to identify any branding issues they might have. Far too often, founders believe that their lack of sales is due to issues within the sales department or the product itself when in reality, the problem might be poor customer acquisition. That’s why we’re developing a platform to help them evaluate the effectiveness of their brand from a marketing standpoint.To achieve this, we’re incorporating AI, specifically for value proposition analysis on the client’s website. Here’s how it works: artificial intelligence will focus on the positioning of the company’s website and compare it with its competitors, analyzing its uniqueness and value. Even though our experts will be the backbone of this tool, we’ll leverage artificial intelligence for quick research.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705500653/2_5da980f0f7.png"></figure>If you’re not building your product around artificial intelligence, you can still incorporate it into your workflow. Not just to follow the trend but to make your life easier and integrate AI into your brand. Here are a few scenarios for using AI in your SaaS business:<ol><li>Gain a better understanding of your audience.&nbsp; In the past, obtaining statistical data required either manual Internet searches or expensive industry research. Now, by asking AI 10–20 simple questions, you can gather enough information to understand your audience, including their interests and motivations.&nbsp; A year ago, when a client approached us to develop a mobile application, they provided us with brand personas generated by AI. Alongside this, we conducted our own research and interviews to better understand the audience. Surprisingly, the user profile suggested by the AI was very similar to what we found in our research.</li><li>Create a chatbot to communicate with your clients.&nbsp; We at Qream plan to integrate a chatbot on our website to automate the communication process with our visitors. All we need to do is provide it with PDF instructions. In theory, this chatbot will be able to provide answers to potential clients much faster than our client department can handle incoming questions.</li><li>Speed up the content creation process.&nbsp; Once upon a time, we conducted our own experiment, trying to ease the workload of copywriters by delegating some of their tasks to ChatGPT. However, we found that AI couldn’t fully replace copywriters as it simply generated a general pool of knowledge like Wikipedia, without the creativity and nuance that comes from human experience and expertise. Still, it can really speed up the process of content creation.</li></ol>In fact, AI can assist with anything if you pose the right questions. However, any reasonable specialist recognizes that AI outputs aren’t 100% validated data to be taken at face value. Instead, I see them as reference material to be compared against my own analytical perspective and market overview. With the help of AI, I like to test my own hypotheses, quickly outline ideas, and use it as inspiration in the stages of early drafts. AI is still a tool that provides generalized and standardized answers at this point. Therefore, relying solely on AI-generated materials for brand positioning comes with some risks.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/AI_5_5699e15ae8.png" alt="What would be the cost of rejecting AI?" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/thumbnail_AI_5_5699e15ae8.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/small_AI_5_5699e15ae8.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/medium_AI_5_5699e15ae8.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/large_AI_5_5699e15ae8.png 1000w," sizes="100vw" width="1000px"></figure>Companies can be divided into successful and unsuccessful, depending on their ability to adopt innovation and embrace change. Those that are less flexible often lose out in dynamic markets. Being open to changing your regulatory processes to integrate AI into your workflow can be a significant advantage. If you have the necessary technological resources to create your own use cases, then you should definitely do so.When ChatGPT emerged and challenged the existence of Google as the ultimate search product, it reflected the uncertainty of the future and the inevitability of change. You cannot predict how competitive you will be in three years because someone might create much better use cases for your solution, leaving you irrelevant. The key is to remain dynamic, flexible, and responsive to market signals and emerging technologies to adopt and test them on a mass scale. Those who are currently late adopters and only considering the possibility of integrating AI may already be behind the curve.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705498328/3_4bf6688a44.png"></figure>In today’s fast-paced world, it’s crucial to strike a balance between speed, quantity, and quality, and AI can help you with that. The possibilities are vast. It’s just a matter of the operator who manages it and the user case he comes up with. AI can already write code, chat with clients, and set up automatic marketing, making it an invaluable tool for businesses.&nbsp;One day, AI may even fully lead the SaaS industry. Who knows? We’ll only need to change its oil later.

How "AI" Part Influences Your SaaS Brand

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