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You’re scrolling through your social media feed and you come across a post about a new startup to revolutionize the way we live our lives.

5 brand identities of AI startups that provoke interest

<h1>5 Brand Identities of AI Startups that Provoke Interest&nbsp;</h1>You’re scrolling through your social media feed and you come across a post about a new startup to revolutionize the way we live our lives. But wait, how do you know if this startup is legit or not? Just like how a cow's brand marks its ownership, the branding of ai startups can give you a clue about their authenticity and credibility.AI is becoming insanely popular, and with so many startups popping up left and right, it can be hard to differentiate between the good and the bad. That's where branding comes in communicating values, and mission, and shaping overall reputation.Brand identity is everything for start-ups. It's all about creating a cool vibe for your brand that people can easily recognize and get excited about. It serves as the key to standing out from the competition and making a name for yourself.So, if you're a savvy tech nerd, investor, designer, or start-up founder yourself looking to invest your time, money, or attention into an ai startup, keep an eye out for their brand identity it might just be the right path to finding the next big thing.In this article, you will explore the first part of the key elements of 5 brand identities of ai startups that we believe stand out and set standards for the upcoming years of ai brand development. The selection below is based on specific brand assets that make each company interesting and approachable in our opinion for various types of target groups both commercial and niche.1. Cleo - Roasting tone of voice brings Gen Z users aboard<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png" alt="Cleo's roasting tone of voice brings Gen Z users aboard" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/thumbnail_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/small_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/medium_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/large_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 1000w," sizes="100vw" width="1000px"><figcaption>Cleo's roasting tone of voice brings Gen Z users aboard</figcaption></figure>Сleo is an app that uses ai and machine learning to improve your financial stability. It targets gen z and has a noble mission to help you manage your finances by connecting to your bank accounts and providing you with proactive advice and timely nudges to keep you on track. The more you use it, the better your financial behavior becomes.Cleo’s brand identity is anything but typical. While its visuals are bold and striking, it is the language Cleo uses that truly sets it apart from competitors.Their copywriting offers authenticity and humor that causes the wow effect combined with the fresh design. Cleos voice is a sass. It's sarcastic, funny, and motivating, perfectly resembling the language young people use. Unlike other boring budgeting apps, Cleo has a roast mode where a chatbot will shame you with reaction gifs and harsh burns about your spending and saving habits. It's not for the faint-hearted!<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1715086363/7_14ab96349a_853a9af7da.png"><figcaption>Tone of voice</figcaption></figure>Cleo talks to their target audience using their language and does it perfectly.Cleo brand is a rebel, the way it's crafted makes users go back to the platform again and again. This brand identity woke up a boring product for gen z and upcoming generations.2. Creaition - empowering designers with inspiring messaging and sleek visuals<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/Frame_427319430_efd53120cd.png" alt=" Creaition" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/thumbnail_Frame_427319430_efd53120cd.png 227w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/small_Frame_427319430_efd53120cd.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/medium_Frame_427319430_efd53120cd.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/large_Frame_427319430_efd53120cd.png 1000w," sizes="100vw" width="1000px"><figcaption>&nbsp;Creaition</figcaption></figure>Creaition helps product designers find and make new stuff by creating fresh inspirational images. You can save, edit, and mix them with existing designs. Creaiton learns what you need and gives you customized images like if you're a shoe designer, you'll get trainer mock-ups and patterns to mix and match.Creation’s success can be attributed largely to its brand identity, which focuses on empowering designers to create unique and inspiring designs. They position themselves as digital designers' muse, offering the ability to discover unseen possibilities with fresh and modern visuals while prioritizing creativity and customization. Their minimalistic approach helps minimize distractions, allowing designers to find their inspiration more easily.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705500031/8_bef44737c5.png">Finally, Creaitions messaging is centered around motivating designers to break free from conventional design constraints. They emphasize their product's unique features, such as generating inspirational images that are tailored to each user's specific needs. Creaition resonates with their target audience of product designers who are looking for new ways to differentiate themselves.Being a company for designers Creaition, does a great job at combining minimalistic modern visuals with truly motivational copy. Creaition proves that design isn't about pretty images but all the elements creating consistent visual communication.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/0_bxqi_d2_Wpu4o8e83_52184faa3a.png" alt="0*bxqi-d2Wpu4o8e83.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/thumbnail_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 236w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/small_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/medium_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/large_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 1000w," sizes="100vw" width="1000px">3. Grammarly - Educational &amp; aspirational positioning<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png" alt="Grammarly educational &amp; aspirational positioning" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/thumbnail_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/small_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/medium_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/large_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 1000w," sizes="100vw" width="1000px"><figcaption>Grammarly educational &amp; aspirational positioning</figcaption></figure>Grammarly is the ultimate tool for content writers, and honestly, for anyone who wants to sound professional and on-point in their communication.With over 30 million people using it every day, Grammarly is the top writing assistant around.Grammarly has totally crushed it in terms of success and growth over the years because of two major things: first, it's hella user-friendly and easy to use. And second, their positioning. Grammarly is essentially an ai writing assistant, but its positioning presents a broader narrative of improving lives by improving communication, which resonates well with the public.So, Grammarly's positioning as an aspirational lifestyle brand is what primarily supports its success. The platform wants to help everyone write like a pro, no matter what they're doing. They don't just focus on grammar they educate people on the benefits of clear and error-free writing in all areas of life. And they show that their app can be useful for things like job applications, online dating profiles, and even drafting contracts.The brand is simple: using Grammarly makes you feel good about your writing and confident in your abilities.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png" alt="0*sCyvGw6e7UYqeA0o.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/thumbnail_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/small_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/medium_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/large_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 1000w," sizes="100vw" width="1000px">For example, on socials, they don't just try to sell you on their product they're all about educating, empowering, and entertaining their followers. They post lifestyle advice, productivity tips, and all sorts of relatable content that people love. And they don't take themselves too seriously they use humor and everyday situations to connect with their audience.4. Supersense - Putting creativity into inclusive design<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705496541/8_6832297028.png">Supersense is an ai scanning app for the blind a market leader mobile scanner application for blind and visually impaired users; equipped with novel computer vision and machine learning models.This startup's brand identity deserves kudos for reminding us that blindness is not a singular experience, it has different types and degrees. So like, every text, pattern, and thingy had to be made with extra attention to the colors used so it's easier to read and get what's going on.Supersense's desire to make the world more inclusive doesn't stop at the product level; it extends to the brand level as well. It's an example of inclusive brand design that turned out to be dynamic and eye-popping for everyone. Supersense demonstrates that inclusivity doesn't limit creativity, but rather expands it.5. Surge.Ai - A brand that keeps you on trend<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705497470/1_0677e1514f.png"><figcaption>Surge.AI</figcaption></figure>A real-time marketing intelligence platform that uncovers trends across the entire internet search, shopping, and social media.As a tech branding agency, we always support promising tech startups and Surge.Ai is one of them. Our team got to design this brand identity to bring it to the crowd faster.Surge.Ai is a brand that never stands still, but is flexible enough to adapt to changing trends. The pace of change in the real world is already overwhelming, but it's even more unimaginable on the internet, where trends change faster than you can refresh your feed.Thus, the internet serves as a variable x within surges brand identity, representing the fast-changing trends akin to the innovative nature of ai technology. What sets Surge.Ai apart is its truly creative strategy, which is rare within the saas industry. From its positioning to visuals, the brand identity consistently communicates that Surge is the boss of internet trends. To take a closer look at surge.Ai branding check out our <a href="https://www.behance.net/gallery/159661541/SURGEAI-Brand-Identity-Design">Behance.</a>Final thoughtsThe selected brands are united by one thing properly highlighting specific brand assets like positioning, messaging &amp; design to enhance the brand and align the supporting brand identity elements. Each prioritizes different assets to create a balanced and bold brand identity that so far isn't that common among AI startups.The AI industry is still developing, and many groundbreaking brandings are yet to come. So, don't stand still and join the ride. Keep an eye on emerging tech and its brands. Innovations come and change fast, but the truth about branding remains stable you need a powerful brand no matter what. Otherwise, you won't even get closer to the top. Get creative, explore, and inspire the world with your tech wrapped up in an equally peachy brand. Keep hustling, innovators, and stay tuned for part two!

5 brand identities of ai startups that provoke interest

The wisdom that “if you are friends with everyone, you are not really friends with anyone” is also applicable to founders who position their

<h1>Why 'One-Size-Fits-All' Fails in SaaS Product Positioning</h1>

The wisdom that “if you are friends with everyone, you are not really friends with anyone” is also applicable to founders who position their SaaS product as a “One-size-fits-all”.It is important to remember three things:<ol><li>Your product cannot be valuable to everyone at once: It is unlikely that your product will be valuable to ALL small businesses, ALL marketers, or ALL Americans. It is impossible.</li><li>If your product does everything at once, it probably only does one thing really well: the market is full of “all-in-one marketing” tools, but good marketers still use more than five tools to work. Why do you think that is?</li><li>If a category leader positions their product this way, it means they have spent years improving the product and building an ecosystem between features. However, even market leaders such as Notion, Slack, and Asana no longer use this clichéd positioning. Instead, they focus on the overall value that all product features bring together.</li></ol>In this article, I’ll explain how to use clichéd positioning approaches to remain unnoticed among competitors, make it harder to convert website visitors into customers, and reduce the value of your SaaS product that you’ve worked so hard to create.<h3>🟢 Always use “Innovative” on the hero screen of the website</h3>Absolutely! Just slap “innovative solution” on a website and people will rush to buy your product. You don’t need to try to communicate the value of this innovation to users if you can simply hide its absence behind a trending word. That’s right!<h3>🟢 Consolidate all trending words into a single tagline</h3>🤩 Join the revolution and empower your business with our cutting-edge software🤩 Unlock the full potential of your business with our all-in-one tool🤩 Our cloud-based, data-driven solution is the ultimate business tool for the modern eraWhy bother communicating the unique value of your SaaS product when you can just use a bunch of buzzwords and hope potential customers won’t notice the lack of substance? Who needs differentiation anyway? Just blend in with the crowd and hope for the best! After all, who needs a clear and concise message when you can fill your website with meaningless jargon? Genius!<h3>🟢 Remember: to be perceived as a serious product for serious people, your brand identity should not stand out too much.</h3>To create an image of your brand as an innovative and reliable partner, only use shades of blue and grey. Avoid yellow, which can suggest infantilism, and red, which can suggest danger. Pink is also not appropriate unless you are children’s toy store.The logo shouldn’t fall outside the “category” and have a deep metaphor that only you understand. It’s best to avoid experiments with fonts. Fonts that are too thin can suggest unreliability and fragility, while fonts that are too bold can come across as “shouting” at your audience.A simple, clean, and minimalistic design will further strengthen your positioning as an innovative and reliable business partner.<h3>Exhale, it’s a joke.</h3>But I’m not laughing. It pains me to see valuable SaaS products with poor positioning that diminish the real value of the product and, as a result, decrease the potential revenue from new website visitors.In the next article, we will show you how to create a compelling positioning for your SaaS product, which will help you stand out, differentiate yourself, and most importantly, sell the product better by communicating its true value. Spoiler alert: examine your target audience under a microscope.<h3>Stay tuned and never position your SaaS like this :)</h3>

“All-in-one tool” or how to kill a product value through cliched positioning?

It's the AI revolution, and you can't ignore it. Artificial intelligence is changing our reality, and what once seemed like science fiction is now part of our daily lives.

How "AI" Part Influences Your SaaS Brand

<h1>How "AI" part influences your SaaS brand?</h1>It’s the AI revolution, and you can’t ignore it. Artificial intelligence is changing our reality, and what once seemed like science fiction is now part of our daily lives. While some worry about AI taking over the world, it’s already making significant waves in the SaaS industry. With its immense creative and technological potential, AI can be harnessed in many ways, including branding. Here’s what you need to understand to use AI to your advantage.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705500182/9_f9029392de.png"></figure>We say a brand is all about users’ emotions about a business, product, or service. However, the “AI” prefix has become a significant brand itself in today’s digital space.Thanks to open-source pioneers like ChatGPT and Midjourney, who have made their tools freely available for use, we can fully explore the potential of AI. OpenAI is one of the fastest-growing AI solutions today. At the same time, the brand recognition of the term “AI” is also on the rise. Therefore, any brand that publicly uses the acronym “AI” as a brand component also associates its brand with the spectrum of associations that people attach to this term.Moreover, branding is not only about shaping users’ opinions but also influences the product. A brand promise is only effective if it consistently delivers not only in brand communications but also in the product, customer service, and everything that follows.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/AI_3_61222e0370.png" alt="AI as a part of your product" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/thumbnail_AI_3_61222e0370.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/small_AI_3_61222e0370.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/medium_AI_3_61222e0370.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/large_AI_3_61222e0370.png 1000w," sizes="100vw" width="1000px"></figure>People now focus on AI because they recognize its technological superiority and potential. Therefore, not using AI in business is like playing poker without the ability to bluff. You can sit at the table with other players, but they will have an advantage. That’s why integrating AI to any extent for any SaaS company is a very effective solution, at least from a marketing perspective. Even if it will not be the center of the system, but will perform some small part of the work.You have a vast playground for experiments, limited only by your imagination. You can use artificial intelligence to improve user experience and add hyper-personalization as one of your key values. Nowadays, a business can’t serve all its clients in the same way, as each customer is unique.For instance, at our agency, we’re currently developing a crash test that our clients can use to identify any branding issues they might have. Far too often, founders believe that their lack of sales is due to issues within the sales department or the product itself when in reality, the problem might be poor customer acquisition. That’s why we’re developing a platform to help them evaluate the effectiveness of their brand from a marketing standpoint.To achieve this, we’re incorporating AI, specifically for value proposition analysis on the client’s website. Here’s how it works: artificial intelligence will focus on the positioning of the company’s website and compare it with its competitors, analyzing its uniqueness and value. Even though our experts will be the backbone of this tool, we’ll leverage artificial intelligence for quick research.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705500653/2_5da980f0f7.png"></figure>If you’re not building your product around artificial intelligence, you can still incorporate it into your workflow. Not just to follow the trend but to make your life easier and integrate AI into your brand. Here are a few scenarios for using AI in your SaaS business:<ol><li>Gain a better understanding of your audience.&nbsp; In the past, obtaining statistical data required either manual Internet searches or expensive industry research. Now, by asking AI 10–20 simple questions, you can gather enough information to understand your audience, including their interests and motivations.&nbsp; A year ago, when a client approached us to develop a mobile application, they provided us with brand personas generated by AI. Alongside this, we conducted our own research and interviews to better understand the audience. Surprisingly, the user profile suggested by the AI was very similar to what we found in our research.</li><li>Create a chatbot to communicate with your clients.&nbsp; We at Qream plan to integrate a chatbot on our website to automate the communication process with our visitors. All we need to do is provide it with PDF instructions. In theory, this chatbot will be able to provide answers to potential clients much faster than our client department can handle incoming questions.</li><li>Speed up the content creation process.&nbsp; Once upon a time, we conducted our own experiment, trying to ease the workload of copywriters by delegating some of their tasks to ChatGPT. However, we found that AI couldn’t fully replace copywriters as it simply generated a general pool of knowledge like Wikipedia, without the creativity and nuance that comes from human experience and expertise. Still, it can really speed up the process of content creation.</li></ol>In fact, AI can assist with anything if you pose the right questions. However, any reasonable specialist recognizes that AI outputs aren’t 100% validated data to be taken at face value. Instead, I see them as reference material to be compared against my own analytical perspective and market overview. With the help of AI, I like to test my own hypotheses, quickly outline ideas, and use it as inspiration in the stages of early drafts. AI is still a tool that provides generalized and standardized answers at this point. Therefore, relying solely on AI-generated materials for brand positioning comes with some risks.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/AI_5_5699e15ae8.png" alt="What would be the cost of rejecting AI?" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/thumbnail_AI_5_5699e15ae8.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/small_AI_5_5699e15ae8.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/medium_AI_5_5699e15ae8.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/large_AI_5_5699e15ae8.png 1000w," sizes="100vw" width="1000px"></figure>Companies can be divided into successful and unsuccessful, depending on their ability to adopt innovation and embrace change. Those that are less flexible often lose out in dynamic markets. Being open to changing your regulatory processes to integrate AI into your workflow can be a significant advantage. If you have the necessary technological resources to create your own use cases, then you should definitely do so.When ChatGPT emerged and challenged the existence of Google as the ultimate search product, it reflected the uncertainty of the future and the inevitability of change. You cannot predict how competitive you will be in three years because someone might create much better use cases for your solution, leaving you irrelevant. The key is to remain dynamic, flexible, and responsive to market signals and emerging technologies to adopt and test them on a mass scale. Those who are currently late adopters and only considering the possibility of integrating AI may already be behind the curve.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705498328/3_4bf6688a44.png"></figure>In today’s fast-paced world, it’s crucial to strike a balance between speed, quantity, and quality, and AI can help you with that. The possibilities are vast. It’s just a matter of the operator who manages it and the user case he comes up with. AI can already write code, chat with clients, and set up automatic marketing, making it an invaluable tool for businesses.&nbsp;One day, AI may even fully lead the SaaS industry. Who knows? We’ll only need to change its oil later.

How "AI" Part Influences Your SaaS Brand

People don’t like boring ones, even if they are useful. The truth is, we are always more attracted to fun, witty, risky, and rebellious types.

How to make your SaaS brand less boring?

<h1>How to make your SaaS brand less boring?</h1>People don’t like boring ones, even if they are useful. The truth is, we are always more attracted to fun, witty, risky, and rebellious types. This is because we feel a great charge of energy and emotion around them. The coolest guy from school may not have become a billionaire, but it was so much fun to spend time with him, right?The same applies to brands. Your SaaS product may have dozens of useful features, but if your brand only talks about boring technical benefits instead of emotional ones, users may ignore you or not stay with you for long. Because you are boring, but your competitors are not. Remember, no matter how unique your product is, tomorrow someone will come along who can do the same thing cheaper, louder, and more emotionally, and steal your users and your revenue. It’s that simple.Here are three ways to make your SaaS brand more interesting to customers:<h2>Define what your brand is, if it were a person, a character, or an object</h2>Brand personality refers to the human characteristics and traits that are attributed to a brand to make it more relatable and appealing to customers. It represents the set of qualities, values, and beliefs that a brand embodies, enabling customers to form emotional connections with it. For instance, if you are building a SaaS for Gen Z, your brand should be perceived as fun, cheeky, and somewhat rebellious. Instead of trying to teach them, you should offer them the freedom to pursue their interests, support their crazy ideas, and ride the wave of hype with them. You can use vibrant colors that match the hues of their dyed hair and use the same language they do. No cap! The visual aspect should be bold and playful, or you will be overlooked. In this case, your brand represents a teenage TikTok blogger. Although it seems like only three words, this persona fully explains the brand’s behavior, character traits, appearance, and features. When writing an Instagram post, a press release in the media, or creating an advertising banner, it’s important to filter whether it would match the way a teenage TikTok blogger writes. Defining a brand persona is an extremely useful tool for a startup. It can help you build consistent 360-degree communications across all digital channels, align with vendors who create content and advertising for you, and attract investment by creating a clear, interesting, and emotional brand that can add a few zeroes to the investment amount. Take a look at how we defined the brand personality for the Next Tech Girls brand.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705498711/4_2fe8c4fa93.png"><figcaption>Next Tech Girls Branding</figcaption></figure><h2>Define your brand tone of voice</h2>This important point often goes unnoticed in startups that create SaaS products. Because few founders understand what it is and how it helps a brand become more interesting to its customers. Brand tone of voice refers to the way in which a brand communicates with its audience through language. This includes the brand’s choice of words, sentence structure, grammar, and overall writing style. Let’s conduct an experiment. Imagine that your brand needs to apologize for a small glitch on your server in a Twitter post. How would you go about doing so?<ol><li>We apologize for the two-hour server outage. We’re glad to inform you that the issue has been resolved.</li><li>Yo dude, sorry for the two-hour server crash. But no worries, we got it fixed now 😎</li><li>Hey there! Sorry for the inconvenience caused by the two-hour server outage. But, we have some good news for you. We have fixed the issue! 🎉</li><li>Oh dear, we are sorry for the inconvenience caused by the two-hour server outage. But don’t worry, we’ve taken care of it and it’s all fixed now.</li><li>Hey folks, looks like our server took a little siesta for two hours, but don’t worry, we woke it up and got it back on track! Now, let’s give it a round of applause, shall we?</li><li>Listen up, motherfucker! We’re sorry as hell for that two-hour server outage, but we kicked its ass and got it fixed, so you better not be trippin’ about it anymore. Thus, the same message can be communicated in different ways to make it more interesting for the user and evoke the desired emotion from the brand. This is the tone of voice :)</li></ol>Let’s return to our SaaS for Gen Z. Since we’re targeting a younger audience, it’s important to speak their language: don’t be afraid to use slang and abbreviations, treat them like a friend, and be friendly and approachable. Don’t hesitate to experiment and make jokes, but also remember to be honest and direct. Due to the overwhelming amount of information available, Gen Z has become adept at reading between the lines and deciding whether or not something is worth their time. If we wanted to apologize to them for a two-hour technical failure on our server, it would look like this:<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705500533/1_81f9f3740a.png"><figcaption>Brand Tone of Voice Example</figcaption></figure><h2>Create the dope brand mascot</h2>Founders of B2B SaaS products are often hesitant to use mascots in their branding because they believe their brand should be “businesslike” and mascots are not serious. However, this is a common misconception. In B2B, you are not selling your product to a business, but to a specific person: HR manager Taylor, account director John, or CEO Iris. It can be anyone in the company, but it is first and foremost a person. Remember, the strong product creates the impression that you are “serious and businesslike.”, but the role of a brand mascot is to help you communicate these benefits and value props in an interesting and engaging way. A great example of this is the Android operating system mascot. Can you imagine the brand without it? Personally, I cannot. In 2023, the Android operating system is hardly considered super-technological. However, fifteen years ago, it was a revolution. With the help of a single mascot, they were able to communicate that the future had already arrived, and robots would become human friends. Thanks to Bugroid, now we have a pretty good perception of ChatGPT and dozens of other AI-based products that help us in our daily tasks 🙂 There are some dope mascots done by our agency.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/19633_a8103bc33b.png" alt="Mascots Design" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/thumbnail_19633_a8103bc33b.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/small_19633_a8103bc33b.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/medium_19633_a8103bc33b.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/large_19633_a8103bc33b.png 1000w," sizes="100vw" width="1000px"><figcaption>Mascots Design</figcaption></figure><h2>Instead of a conclusion</h2>People are drawn to those who are interesting and engaging, whether they are individuals or brands. You don’t necessarily need to create a brand with a distinct personality, tone of voice, or mascot just for the sake of creating one. Rather, think of these elements as tools that can help your business maintain an emotional connection with your audience and ultimately drive profits.

How to make your SaaS brand less boring?

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