Brand design trends tech can’t ignore

As we are a few steps into 2026, it’s the perfect time to set milestones—and new brand assets to look different. Tech keeps launching cool stuff—but who will launch fresh brand identities?

So, we thought a little and wanna give y’all the green light for huge transformations. Get ready to decode some design moves that already showed dominance in visuals. Remember: your brand deserves to be as cutting-edge as your product. Here are fresh ideas on what to bring to your design assets.

Keeping up with the brand design moves

01 Typography runs big

Like the foundation of first impressions, typography is one of the key things that catches attention. So use it to show identity—and go beyond standard typefaces. Feel free to have some fun with typography and do original twists: use bold oversized text, customize fonts, and integrate other elements to make it more eye-catching.

02 AI revolution continues

We gotta admit it’s nice to have AI: to make the work faster, improve the quality, look at elements from another angle, etc. Some decisions can be less obvious in brand design, though. For example, using AI to find customer data for strategic insights or creating a futuristic vibe and brand-new visual concepts.

03 Go personal: emotional branding & authenticity

Creating a simple brand design is not rocket science. Creating something more meaningful, combining senses and missions—that’s where we want to be in 2026 for sure. So dig deeper: find how to merge emotions with visuals, match the target audience’s feelings, and set those expectations in your design.

Mentioning the previous trend: keep being human-centered using AI. Think of inclusivity & personification to carry the brand to a new sensational level.

04 Step into the third dimension

3D remains the same at the top of our hearts and clients' requests. Such a crying shame to avoid it—3D brings some depth and realism that perfectly highlights tech innovations. Combine those elements with 2D or illustrations and create mascots to set a strong brand personality. Also, outstrip elements only: try different 3D textures, like metal, chrome, or something organic.

05 Get memorised with colors

Hue do you think your brand is? Well, if you want it to be unforgettable, it’s the green light to use some colors. Vivid ones are a hot take now—experiment with them. Emphasize the emotions and look for interesting combinations that set the brand apart from competitors.

Just a reminder, since we’re talking about colors. Dark mode & dual themes still matter, so include it for brand books too—a nice trick to adapt visuals for different placements/channels.

06 Minimalism & simplicity still work

Oh, this trendy, clean brand aesthetics. Implementing restraint into a brand design is like proving your brand serves and does it with consistency. Less is more, they say—calmness means trustworthiness in some niches. Show it with grids, clear lines, negative space, simple shapes, avoiding extra details, etc.

07 Moving the brand to life with animation

Motion > static, that’s quite simple. The second one looks unfinished nowadays, doesn’t catch the users’ attention, and yes, loses engagement. Adding some animations—even as hand-drawn lines—will bring a human touch to the brand identity.

Interactivity with design gives a sense of involvement, so here is a tip: think about how it can scale on other channels of brand communication.

Extra thoughts to pay attention to

Bonus for those who kept reading till this part.

• Neomorphism might stay a little longer. Think of using this softness when you assume you’ve tried everything.
• Dynamic logos are not overdriven yet. Bring a fresh vision to create different shapes and make that move.
• Giving gradients another try. Colorful and smooth, they deliver unexpected but good impressions.

As we are one inch into 2026, the design trends in tech are all about making a strong, lasting impression cause the future is so vibrant, dynamic, and, above all, personal.