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SpivDiia now is a multimillion fund & an ecosystem of social initiatives under one common vision. To co-act in helping others. Here’s a full journey revisited. 

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SpivDiia: How We Co-Founded a Nation-Level NGO in 4 Days

<h1>A Challenge to Kick Start NGO in 4 Days&nbsp;</h1>The 2022 invasion of Ukraine has left many organizations and individuals lacking resources. We’ve seen a problem: a lack of coordination in supplying logistics and demand gathering.That’s why we dared to make a nationwide startup SpivDiia. And launched it in just 4 days.In translation from Ukrainian, SpivDiia literally means Co-Action. Because that’s what is the mission of the project: help Ukrainians use their own resources to help each other.But the path from the bottom up was hectic. Here are the things we figured out along the way.&nbsp; Learn it from the first hands of SpivDiia Co-Founder, Qream’s CEO &amp; Creative Director, Bohdan Paladiichuk (featuring partners &amp; Qs).&nbsp;<h2>Noticing a Crucial Problem&nbsp;</h2>The knowledge of the coordination issues came from first-hand experience.&nbsp; Bohdan was helping Ukrainians coordinate food and supplies delivery, by his own means. When coordinating a truck of resources to Lviv’s hub, he realized there might be somebody bringing help there too.&nbsp;All such efforts pointed to a systematic problem in volunteering at that time: lack of cohesive action. There was no record of fulfilled &amp; not fulfilled requests. Nobody knew whether donations were needed or if someone else covered them.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1697195849/19665_6a3146896c.png" alt="19665.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1697195848/thumbnail_19665_6a3146896c.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195849/small_19665_6a3146896c.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195849/medium_19665_6a3146896c.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195849/large_19665_6a3146896c.png 1000w," sizes="100vw"><h2>The Vision of the Project&nbsp;</h2>The idea emerged: make a coordination-focused startup to satisfy this need. &nbsp;The concept was: connecting people who need help with those who can help. SpivDiia was envisioned as a means of responding to any social problem fast &amp; with superior coordination. The NGO aimed to convert the collaboration of Ukrainians into a digital product that links givers &amp; receivers.&nbsp;This idea also popped up in conversation with Iryna Tulyakova, who suggested the action should indeed be taken, and she was all in to kickstart it. Iryna saw the problem on a bigger scale too. To make this project possible, Qream joined forces with experts from different sectors: later, tech project manager Hlib Shamal joined the core team.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1697195853/7750746_a5fb9bc84d.png" alt="7750746.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1697195853/thumbnail_7750746_a5fb9bc84d.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195853/small_7750746_a5fb9bc84d.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195854/medium_7750746_a5fb9bc84d.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195854/large_7750746_a5fb9bc84d.png 1000w," sizes="100vw"><h2>Design Made to Get Help in One Click&nbsp;</h2>The next big task was to implement a technical solution that would allow people to indicate they need something, and for this request to be seen by suppliers. We chose a website as a tech solution, with the back-end to be covered by a system by Ukrainian startup Quincefin that was capable of doing the task.The functionality was more important than flashy visuals. During the first months, 70% of people browsed SpivDiia from their phones in bomb shelters, basements and underground subway stations, so we had to ensure they could also initiate a voice call.Copy and design were made in record 48 hours. Bohdan created an idea for a basic site structure and sent it to Designer Denys. Visual direction was about combining a simple NGO-like look and Ukrainian non-cliche visuals. The task was to create a convenient main page where people could both ask for help and request help with two panel buttons.&nbsp;&nbsp;<blockquote>Bohdan recounts:&nbsp; “I focused on an easy solution that would also be, catchy, nice and meet the high bar of cool digital projects of our government. It had to be Ukraine-themed, but not in a tacky way. It was important to avoid cliches that vulgarize Ukrainian cultural heritage. We also added emojis to give people a small serotonin boost. I worried about choosing the right images for the design: they should give hope but not be too happy or sad.”</blockquote><blockquote><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1697199036/19659_ff8807d44b.png" alt="19659.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1697199036/thumbnail_19659_ff8807d44b.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697199036/small_19659_ff8807d44b.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697199036/medium_19659_ff8807d44b.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697199036/large_19659_ff8807d44b.png 1000w," sizes="100vw"> &nbsp;Here’s a recap by our Q &amp; SpivDiia’s Project Manager of Design &amp; Web Development, Eugene Berezhnoy: “Working on SpivDiia was also different since it was the first time I was not just delivering a site but analyzing its performance &amp; supporting it all the way. There also was a feeling of responsibility since the website was visited by up to a million people monthly. It was important to do super-duper great testing and coordinate all the updates. One mistake in communication could be an embarrassment to the cause.”</blockquote><h2>Software That Browses Under Bombs&nbsp;</h2>We had to use the simplest low-code apps at the start since the project was extremely urgent.&nbsp;Another important thing was to make the system resilient to hacking. Moreover, the site was made fit to browse under any conditions: even for people stuck in underground bomb shelters with old phones and bad Internet.&nbsp; Skyrocketing Scale&nbsp;SpivDiia got thousands of requests and hundreds of thousands of website visits during its first weeks. The team had to come up with a simple verification algorithm to process all the applications. Bohdan officially registered SpivDiia as a fund asap. Iryna &amp; Bohdan had to create a call center &amp; look for donors to cover all the requests.&nbsp;<blockquote>&nbsp;Bohdan says: “We were morally ready to reach great scale from the very inception. It was an immediate response to a spontaneous problem.”</blockquote><h2>Scaling Through Subprojects&nbsp;</h2>In a short period of a few weeks, SpivDiia gained a reputation as a reliable platform that helps to orderly deliver resources for poignant needs.&nbsp;Other volunteers from different projects wanted to join SpivDiia and manage new branches. They were persuaded by our mission &amp; values. Hence, some subprojects were added over time, such as:<ul><li>SpivDiia Children</li><li>SpivDiia Hub&nbsp;</li><li>SpivDiia Shelter&nbsp;</li><li>SpivDiia Legal Support&nbsp;</li><li>SpivDiia Psychological Help&nbsp;</li><li>SpivDiia Employment&nbsp;</li><li>SpivDiia Entrepreneurers&nbsp;</li></ul>A simple &amp; well-formulated vision that resonated with people’s demands allowed the project to scale naturally.&nbsp;Even though divisions operate in completely different realms, they united under one umbrella of SpivDiia due to common beliefs &amp; goals.&nbsp;<h2>How the Project Works Now</h2>Basically, the formula is simple: P + P = people to people.First function: you can help.Do you have a spare puffer jacket you’re not gonna be wearing any time soon? Donate to a struggling household. Do you offer job opportunities and want to hire people from vulnerable communities? Ask those who need it most. Can you feed children from the most war-torn regions? SpivDiia can help you be helpful. Second function: you can ask for help.Do you have nowhere to stay? Check out our shelter. Do you need legal help with recovering your documents? We’ve got you covered. Struggle to put food on the table? Hundreds of thousands are here to give their assistance.Anything: from lawyer’s advice to psychological help, from hygiene products to kids’ toys, from career help to funds for restarting your own business. No strings attached, just the humanity of Ukrainians at its best.<h2>SpivDiia Results: Let’s Talk Numbers</h2>Since the launch of SpivDiia in March 2022, we: 🍋 Gave opportunity for more than 1 million Ukrainians to receive help💰Helped raise more than 85 million hryvnias or 2,3 million dollars for great causes&nbsp;🏡 Created 23 support hubs all over Ukraine🧑‍💻 Processed more than 50,000 requests from vulnerable Ukrainians👧👦 Provided more than 62,000 children with psycho-emotional support sessions💸 Distributed 50 microgrants of 2000 euros each for Ukrainian small business⛺️ Equipped 11 invincibility centers in Kyiv and Lviv, where Ukrainians weather blackouts💻 Gave away 5000 laptops to low-income communities and schools💼 Aided more than 490 IDPs to find a new job🛏 Powered 86 partner shelters for IDPs🤝 Handled more than 9700 psychotherapeutic consultations, 2800 career counseling sessions and 1500 legal consultations And we are still going strong, helping small miracles happen, one success story at a time.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1697195851/7750749_b44f45281d.png" alt="7750749.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1697195851/thumbnail_7750749_b44f45281d.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195851/small_7750749_b44f45281d.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195851/medium_7750749_b44f45281d.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195851/large_7750749_b44f45281d.png 1000w," sizes="100vw"><h2>&nbsp;We Got Recognized</h2>🏆 SpivDiia was among 76 outstanding volunteers to receive President’s Golden Heart award in 2023🏅 We’ve got a 52nd spot in the list of 100 transparent public charity funds by the Association of Charities of Ukraine&nbsp;However, the most valuable recognition is from people SpivDiia helped, even if for a little bit.&nbsp;In 2022, SpivDiia aided Andriy from a frontline city Mykolaiv to fund his small business Super Yogurt. Even though his company struggled after the outbreak of the war, Andriy donated 3000 yogurt beverages to locals made with his personal money.&nbsp;SpivDiia helped Andriy revive the business with a 2000 euro grant. Now, folks from Mykolaiv can have access to fresh &amp; tasty stuff sold &amp; made by a local invincible startup.&nbsp;<blockquote>That’s Andriy’s feedback on how SpivDiia was helpful to his small business:&nbsp; “SpivDiia was the first organization to give us help since the beginning of the full-scale invasion. With its support, we could start things afresh and breathe in new life into my project. We used the money to buy resources for production that we used both for commerce and humanitarian help to local NGOs.”&nbsp;</blockquote><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1697195850/7750751_426cb2d063.png" alt="7750751.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1697195849/thumbnail_7750751_426cb2d063.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195850/small_7750751_426cb2d063.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195850/medium_7750751_426cb2d063.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195850/large_7750751_426cb2d063.png 1000w," sizes="100vw"><h2>&nbsp;Who Is in Co-Action with Us?</h2>Different cool partners from all walks of life were hooked on an idea and decided to help.🇺🇦 Different ministries of the Ukrainian government &amp; directly the President’s Office of Ukraine are on board.🌐 Local NGOs &amp; funds from East to West of Ukraine jumped into co-action.🗺 International organizations such as USAID, OSCE, UNICEF, EU4Youth, UN RPP and more entrusted SpivDiia with their resources.🧑‍💼 Businesses from different industries rallied behind our organization as well. International partners like German Henkel &amp; Polish Deloitte Foundation, among others. A multitude of Ukrainian businesses gave us endorsements &amp; donations, such as the most popular local marketplace Rozetka, the biggest private postal service Nova Post and many more.🤩 Good-willed creatives used their platforms for SpivDiia as well. The First Lady of Ukraine, Olena Zelenska, and the Eurovision winners Kalush Orchestra took part in the co-action.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1697195849/large_1_gh_V_Ztw4rjutt_S_Cm_K4uhag_1_662c65b3e2_d170700b05.png" alt="large_1_gh_V_Ztw4rjutt_S_Cm_K4uhag_1_662c65b3e2.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1697195848/thumbnail_large_1_gh_V_Ztw4rjutt_S_Cm_K4uhag_1_662c65b3e2_d170700b05.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195849/small_large_1_gh_V_Ztw4rjutt_S_Cm_K4uhag_1_662c65b3e2_d170700b05.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195849/medium_large_1_gh_V_Ztw4rjutt_S_Cm_K4uhag_1_662c65b3e2_d170700b05.png 750w," sizes="100vw"><h2>What’s the Bottom Line?</h2>A poignant &amp; well-formulated mission can be a driver of success for any startup. That’s how &amp; why we managed to develop SpivDiia from a lean startup to a national ecosystem within a few months.<blockquote>From Bohdan’s perspective, it is about recognizing demand and using any available assets to give a response:&nbsp; “At the beginning of the full-scale war, everyone who wasn’t useful to others felt disgusted. So all SpivDiia team members were grateful for the opportunity to do something meaningful. The feeling of having an overwhelming amount of requests both demotivated and pushed forward.&nbsp;But now, SpivDiia is a launch pad for offering any services from Ukrainians to Ukrainians. We want to teach people how to help others, so people can see their own value. This synergy is one of the strongest drivers of change.”&nbsp;</blockquote>So, you have a sick idea that can bring something new into the world? Think of its mission and value first.&nbsp;<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1697195849/7750750_a4c1fd6ebc.png" alt="7750750.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1697195849/thumbnail_7750750_a4c1fd6ebc.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195850/small_7750750_a4c1fd6ebc.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195850/medium_7750750_a4c1fd6ebc.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1697195850/large_7750750_a4c1fd6ebc.png 1000w," sizes="100vw"><h2>Want to Co-Act with Us?</h2>You’ve got all hyped up &amp; inspired after hearing out our story and want to be part of the SpivDiia journey? Release this good energy with a donation.Check out our website https://spivdiia.org.ua/ to donate once, get a monthly subscription or share your resources. Social media posts about our story are also much appreciated!&nbsp;

SpivDiia: How We Co-Founded a Nation-Level NGO in 4 Days

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How we created an immersive website that puts you in the cyberpunk universe of a new NFT collection. 

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Funky Wolves: A Website That Helped to Raise $5M Valuation&nbsp;

Funky Wolves team wanted to shake up the NFT market with a new collection that would build a community around it. The issue was, how to make people feel FOMO &amp; be eager to join the movement? Our solution: an immersive website that puts you in the cyberpunk universe so you get a wolfish appetite for more.The initial request was two-folded: come up with a detailed concept for their universe &amp; a 3D site that tells this story.The goal of the website is to entice buying a Funky Pass: an exclusive permit to artworks’ presale. However, the site must also hook the client &amp; keep them in a loop to purchase, trade &amp; boast their wolves.&nbsp;<h2><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935334/ne_mozhe_vidirvatisya_i_tam_Funky_Wolves_0daf2415a1.png" alt="не може відірватися і там Funky Wolves..png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935334/thumbnail_ne_mozhe_vidirvatisya_i_tam_Funky_Wolves_0daf2415a1.png 156w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935334/small_ne_mozhe_vidirvatisya_i_tam_Funky_Wolves_0daf2415a1.png 500w," sizes="100vw"> Audience Research: Learning How to Run With the Wolves</h2>We looked into who is the target audience of the NFT collection to design a website that leaves them passionate.Picture Andy, an all-American guy reaching his 30s who has nostalgia for old consoles, loves vaporwave aesthetic &amp; phase one Marvel movies. He’s tech-savvy &amp; wants to stay on top of the curve when it comes to making a bag online. However, buying NFTs for him is not cold cash. Andy craves thrill, excitement &amp; community building as much.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935321/avatar_b1d249c7fe.png" alt="avatar.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/thumbnail_avatar_b1d249c7fe.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/small_avatar_b1d249c7fe.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/medium_avatar_b1d249c7fe.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/large_avatar_b1d249c7fe.png 1000w," sizes="100vw">We made a site that would keep such NFT folk entertained &amp; captivated throughout the user journey.&nbsp;<h2>Creating a Universe Based on One Art Piece</h2>Initially, the Funky Wolves team had only a prototype of an artwork from a collection to set a visual direction.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/logo_93154a5af2.png" alt="logo.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/thumbnail_logo_93154a5af2.png 156w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/small_logo_93154a5af2.png 500w," sizes="100vw">We came up with two possible approaches: a post-apocalyptic forest and a futuristic city. After that, we crafted a storyline to show the UX &amp; present visual references for UI elements.&nbsp;As we went on with the forest concept, the task was to make the design immersive, like a first-person video game.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935335/pics_of_collages_of_starih_variantiv_dizajnu_434d8cd62e.png" alt="pics of collages of старих варіантів дизайну.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935334/thumbnail_pics_of_collages_of_starih_variantiv_dizajnu_434d8cd62e.png 156w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935335/small_pics_of_collages_of_starih_variantiv_dizajnu_434d8cd62e.png 500w," sizes="100vw"> We sprang into action custom-drawing every leaf, bug or superhero movie easter egg for the site. Even the background should glue the eyes of the NFT guys to the screen &amp; make them crave more Funky Wolves content.&nbsp;<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935336/pidsvicheni_rizni_malenki_elementi_2988516d0d.png" alt="підсвічені різні маленькі елементи.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935335/thumbnail_pidsvicheni_rizni_malenki_elementi_2988516d0d.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935336/small_pidsvicheni_rizni_malenki_elementi_2988516d0d.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935336/medium_pidsvicheni_rizni_malenki_elementi_2988516d0d.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935336/large_pidsvicheni_rizni_malenki_elementi_2988516d0d.png 1000w," sizes="100vw"><h2>Novel UX to Get You Scavenging in the Web Woods</h2>The site of competitors used 3D sparingly for a hero page background, but all other site functions were standard.To make the Funky Wolves site feel like a truly different world, we went a step further and made all parts of the user journey animated.The struggle was in optimization: how to make a flat illustration seem three-dimensional?To achieve this effect, we combined the 3D mechanics with parallax scrolling, a technique when foreground elements move faster compared to the backdrop. The placing of flat pictures in a 3D space added volume to the scene.The result: smooth transition from an opening logo to a hero screen, a coin machine to buy NFTs &amp; wolf den with a casino after making a purchase. <img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/scene_3_70c9ba41d1.png" alt="scene 3.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/thumbnail_scene_3_70c9ba41d1.png 156w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/small_scene_3_70c9ba41d1.png 500w," sizes="100vw"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/scene_1_5134c932ef.png" alt="scene 1.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/thumbnail_scene_1_5134c932ef.png 156w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/small_scene_1_5134c932ef.png 500w," sizes="100vw"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935323/scene_2_bf129d5560.png" alt="scene 2.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935323/thumbnail_scene_2_bf129d5560.png 156w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935323/small_scene_2_bf129d5560.png 500w," sizes="100vw"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/scene_4_8eefee690d.png" alt="scene 4.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/thumbnail_scene_4_8eefee690d.png 156w,https://res.cloudinary.com/dyqiqikye/image/upload/v1696935322/small_scene_4_8eefee690d.png 500w," sizes="100vw">No need to wait until pages load: the user can scroll and browse all instantly.The site pages unfold as a cohesive story so that NFT hunters want to complete the payment to find out what sick scenes await them next.&nbsp;<h2>Smashing The Angel-Round Valuation With an Impressive Site</h2><ul><li>The Funky Wolves team used the website to raise $5 million in angel-round funding.</li><li>500 out of 500 collectible NFTs sold out.</li><li>The site’s storytelling helped to build a community around the collection of 173 unique owners.&nbsp;</li></ul>

Funky Wolves: A Website That Helped to Raise $5M Valuation 

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The most stylish car is garbage until it drives. The most stylish website is garbage without effective UX. We at Qream know how to do a website redesign UX to pimp up your ride.

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Website Redesign UX: How to Conduct and Get More Leads

Website Redesign UX: How to Conduct and Get More Leads

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Get a free brand&nbsp;consultation&nbsp; to opennew potentials of your businesswith q brand manager!<h4>&nbsp;</h4>

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Worried your product is like risk-averse and stale game? Brand stretching & brand extension can be a wild card you need. Here’s our playing manual (with no losing).

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Brand Stretch &amp; Brand Extension: The Way to Successful Branding

Brand Stretch & Brand Extension: The Way to Successful Branding

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Branding and marketing are money-making essentials, like bread and butter. All your questions, worries and confusions are untangled below.

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Branding vs Marketing: Difference, Similarity &amp; What You Really Need

<h1>Branding vs. Marketing: The Importance of Knowing the Difference</h1>Imagine: you develop an NFT collection with sick designs and great returns. But your business is a no-name lost on the 100th Google page. Why? You underestimated branding and marketing. Reason? It's confusing. We can help you out.&nbsp; Even though the two are closely related, the difference between marketing and branding is huge. Marketing is like your profile pic on social media. It's a strategy to advertise your best self, share updates about the product, generate interest, and let people know what you're all about. Branding is like a mirror. It shows what your company is really like: identity, values, aspirations, and personality. Your customers should see themselves in the reflection of your brand. Knowing what is the difference between branding and marketing is important to strike a balance between generating value and monetizing it. Now, let's dive into the details of branding vs marketing.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1692875978/19736_c00a653167.png" alt="Branding vs Marketing" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1692875978/thumbnail_19736_c00a653167.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692875978/small_19736_c00a653167.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692875978/medium_19736_c00a653167.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692875978/large_19736_c00a653167.png 1000w," sizes="100vw"><figcaption>&nbsp;</figcaption></figure><h2>What is Branding?</h2>Branding is like giving the product a vibe, a personality, and a style that's all its own. Think of it as the aura of your NFT collection, what makes the business different from the rest. Branding is about beliefs. Whether it's pushing art boundaries, spreading positivity, or making a statement, your branding is the soul behind every piece of your NFT drop Elements of Branding Elements of branding are details that make or break the brand. It’s all unique things that make you different from the rest and create a certain feel about your business. There are tons of things that make your brand pop, but let's take a look at 4 key ones: &nbsp;<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1692876281/19729_ddafa629f7.png" alt="Key Elements of Branding" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1692876281/thumbnail_19729_ddafa629f7.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692876281/small_19729_ddafa629f7.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692876282/medium_19729_ddafa629f7.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692876282/large_19729_ddafa629f7.png 1000w," sizes="100vw"><figcaption>Key Elements of Branding</figcaption></figure><h4>Personality</h4>Personality affects how customers feel about your business and your product, where they see your expertise. Your brand's personality is like the soundtrack to a movie – it sets the emotional tone for the entire experience. It is all about how your business makes people feel through both marketing and branding: calm, adventurous, or just groovin' to its own rhythm.Are you for tough and ragged rock-n-roll stoics ready to face any challenge? Do you embody exquisite classical compositions reserved only for white-tie events? Do you remind of whimsical country tunes for jamming in a mojo dojo casa house? NFT collections can be classy, trendy, high-brow, or childish. Depends on who you want to sell it to.<h4>Brand Promise</h4>The brand promise is the pledge that sets the expectations for the experience consumers will gain with you. It's made to ensure that every time someone engages with your business, they're in for a consistent experience. Whether it's authenticity, innovation, or creativity, your promise reflects the essence of what your brand stands for. When your promise aligns with what your audience seeks, you become the go-to destination for a specific kind of product.You can use branding and marketing to promise that your NFT collection will be a hit on a resale market or that you will drop only designs on top of the trends. The main thing is to actually deliver on the promise, then.<h4>Visual Identity</h4><figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1692876883/19730_fb5fe27f39.png" alt="Qream's Visual Identity" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1692876883/thumbnail_19730_fb5fe27f39.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692876883/small_19730_fb5fe27f39.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692876883/medium_19730_fb5fe27f39.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692876883/large_19730_fb5fe27f39.png 1000w," sizes="100vw"><figcaption>Qream's Visual Identity</figcaption></figure>It’s all things customers should remember and recognize in the long term to distinguish you from the rest. An ear-worm name, an eye-catching logo, whimsical typography, and maybe a little tagline that captures what your product is all about. It would help you not to get lost among tons of samey NFT anime girls.&nbsp; Target &amp; Market PositionThe target market is the segment you want to capture, who you see buying from you. It is your people, an intended audience you want to capture. Knowing your audience helps tailor your work, messaging, and engagement to reach them specifically through both marketing and branding. When they feel understood, they're more likely to stick around for your journey. Your tribe can be anyone, from corporate sharks to lovely grannies. You just have to figure it out.Positioning takes one step forward from targeting and determines how your consumers see you compared to the rest of the market. By carving out a specific market position through branding and marketing, you make it easier for the target audience to choose you. Whether you're creating the NFT fantasy worlds, cutting-edge futuristic designs, or fine art-like works, your market position defines the value proposition.<h4>Brand Equity</h4>If your branding strategy works, you earn brand equity that is added value based on a good reputation. Your customers become loyal and await every new drop, your business is featured on all NFT blogs, and your content is seen as superior to no-name brands without lit marketing and branding.<h4>Keller Brand Equity Model</h4><figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1692876733/19731_0e52a8f296.png" alt="The Keller Model" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1692876732/thumbnail_19731_0e52a8f296.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692876733/small_19731_0e52a8f296.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692876733/medium_19731_0e52a8f296.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692876733/large_19731_0e52a8f296.png 1000w," sizes="100vw"><figcaption>The Keller Model</figcaption></figure>The Keller Model can help you boost brand equity by controlling how customers feel about your business.<h4>Brand Identity</h4>Brand identity is like your brand's DNA. It's all about crafting a clear image that sets you apart. Think of it as your NFT collection's unique fingerprint – the color scheme, logo, and all details of the content that scream "you."<h4>Brand Meaning</h4>Brand meaning is about telling people what your business stands for and why they should care. For example, your NFT designs make a statement about the value of merging tech and art.<h4>Brand Response</h4>The brand response is about how customers react to your brand. Do they know you? Do they trust you? Do they want to support your mission?<h4>Brand Resonance</h4>Finally, brand resonance is about a bond between customers and you based on community, loyalty, and trust. It's when your long-time buyers set push notifications so as not to miss your new drop and leave comments under every cool piece of content. The combination of marketing and branding reaches this effect.<h2>What is Marketing?</h2>Think of marketing as a secret sauce to make your work go from average to a gem. You can create spicy social media posts, maybe some groovy teaser videos, and even collaborate with influencers who vibe with your NFT art style.<h3>Marketing Mix</h3>A marketing mix is a combination of tactics you use to establish your positioning. It contains 4 Ps you should bear in mind:<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1692876984/19733_a327684372.png" alt="Marketing Mix" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1692876984/thumbnail_19733_a327684372.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692876984/small_19733_a327684372.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692876984/medium_19733_a327684372.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692876985/large_19733_a327684372.png 1000w," sizes="100vw"><figcaption>Marketing Mix</figcaption></figure><h4>Product</h4>The product element involves shaping what you're bringing to the table and pushing it through branding and marketing. It's about defining your unique offering, whether it's a product, service, or experience.<h4>Promotion</h4>Promotion is the way you communicate about your offering using marketing and branding. Advertising, social media, and word of mouth can help you make sure that the target audience knows what you do and why it's worth their attention.<h4>Place</h4>The place is about where you present your offering. It involves choosing the right channels and platforms to showcase your product so it reaches the target market.<h4>Price</h4>Pricing is deciding the value you attach to your offering. Your pricing should reflect this value while remaining competitive. Marketing and branding can help you justify this price in the eyes of your buyers.<h2>Difference of Branding and Marketing</h2>All considered, what are the main practical things that show the difference between branding and marketing? Here are our thoughts:<h3>Different Strategies</h3>Strategies for reaching business goals are not the same for branding vs marketing. The difference between marketing and branding is that marketing drives numbers, and branding builds reputation. &nbsp;<h4>What Is Marketing Strategy?</h4>Marketing strategy is basically your selling tactics. It involves positioning, promoting, and targeting your stuff based on market analysis.<h4>What Is Branding Strategy?</h4>A branding strategy shapes the perception of your business. It can be done by adding or extending your offering, revamping old identity, or introducing a proxy version of identity for your business niche.<h3>Tools</h3> Branding vs. marketing requires being equipped with varying tools for creating magic.Branding allows you to get creative with design apps and brand management instruments to keep consistency. All from Canva and Adobe packages to Frontify works.Marketing needs you to be tech-savvy in instruments for measuring metrics, and schedules and maximizing content efficiency. Think of Google Analytics, MOZ, and HubSpot.<h3>Implementation Time</h3>You can also grasp the difference between marketing and branding based on the timeframes considered by branding vs. marketing.Branding is about a long-term perspective. It's like the foundation of a building – it takes time to establish and master. You amend branding only when you want to totally change how people see you once in a blue moon (if ever).Marketing is about a more short-term focus. It's like the energy that propels a vehicle forward – action-oriented and dynamic. It adapts to current trends, seasonal changes, and specific goals.<h3>Communication&nbsp;</h3><figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1692877089/19724_467550e86e.png" alt="Brand Communication" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1692877089/thumbnail_19724_467550e86e.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692877089/small_19724_467550e86e.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692877089/medium_19724_467550e86e.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692877089/large_19724_467550e86e.png 1000w," sizes="100vw"></figure>Marketing vs. branding is persuading vs. engaging.In marketing, you speak to persuade. Communication content aims to encourage immediate action, such as buying or signing up. It is also closely tied to metrics like click-through rates, conversion rates, and engagement metrics.In branding, you speak to engage. Branding content often involves storytelling that conveys the brand's values, origin, and journey to evoke certain emotions.<h2>Qream Expertise in Branding And Marketing</h2>&nbsp;<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1692877157/19727_0bf9183ce0.png" alt="Funky Wolves Design" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1692877157/thumbnail_19727_0bf9183ce0.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692877157/small_19727_0bf9183ce0.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692877157/medium_19727_0bf9183ce0.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692877157/large_19727_0bf9183ce0.png 1000w," sizes="100vw"><figcaption>Funky Wolves Design</figcaption></figure>Luckily, we at Qream are masters at both. Check out Funky Wolves, an NFT collection we helped to share with the world (https://funkywolves.com/):Branding: We helped to develop a bold, fun, badass image with a laid-back tone of voice. Purple-and-black identity colors with neon typography pop. It’s a brand for NFT collectors tired of the mundane. The brand promises you an immersion into a funky den of wolf world through NFT art.Marketing: We aided Funky Wolves to kickstart their content on socials which now creates hype for every new drop. The result: 500 out of 500 beastes reached their owners.<h2>Important Conclusions</h2>Yes, the difference between marketing and branding is in the intentions, methods, and skillsets.But, see, it is not really marketing VS branding, it’s marketing AND branding. Branding creates identity, and marketing shares it. Branding sets the basics, marketing adorns them. Yes, the two should be managed separately, but the result is common: finessing your business.&nbsp;

Branding vs Marketing: Difference, Similarity & What You Really Need

UX ain't no jargon! Let's simplify website design & craft experiences users adore!

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Web Design UX: Best Practices to Create a Great Website

Web Design UX: Best Practices to Create a Great Website

UX user flows decoded. Sink your teeth into its meat, realize its might, and power up your business.

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User Flows In UX Design: What are they?

<h1>What Do User Flows In User Experience Design (UX) Mean?</h1>We bet you want the users to be obsessed with your products. For that they need to look and feel satisfying as hell. How do you do that then?UX design is the answer! It’s all about making a product or service easy and enjoyable to use. It is considered to be everything that influences how the user feels and interacts with the product.The main goal of UX design is to create simple, fast, meaningful, and pleasant experiences for users. Starting without a strategy is not a genius move.User flows is your strategy - a key to the whole user experience of the product.UX design is the key to obsessed users. User flows create seamless experiences, boosting conversions and satisfaction while saving time and resources.Multiple UX flows cater to various goals within a single project. Some steps can be complex, like signing up, while others may be simple, like watching a video.A well-designed user flow is crucial for any digital product, accurately guiding users to stay engaged and focused.And why exactly do the businesses need those magical user flows?🟢To enhance targeted marketing and product development: Dive deep into users' interaction patterns, offering a clear understanding of their behaviors and motivations.🟢To boost conversion rates: Highlighting where users disengage, pinpointing potential issues. Fixing these leads to a significant rise in conversion rates.🟢For user satisfaction &amp; customer loyalty: Tailor UX user flows to personas for personalized experiences and increased user satisfaction.🟢For cost and time efficiency: The proactive identification of potential problems through user flows can save precious time and resources by reducing the need for later adjustments.🟢To improve the overall user experience: User flows are your design GPS, guiding smart choices on layout and interactions.&nbsp;See, there’s a lot to unpack, so go check out the whole post about UX flows, enjoy!<h2>As Part Of Ux Design, Why Do We Use User Flows?</h2>Let's start by quickly recapping what the hell those user flows are.What is a user flow? User flow in UX design is a graphic visualization representing the sequence of users' steps and actions in a digital product.Don't confuse user flow with user journey! To make it clear once and forever:UX user flow means how easily you move through a website or app. The designer's role is to ensure a positive user experience by strategically planning layout to avoid confusion. &nbsp;<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1690186582/19684_7e10c22e60.png" alt="User Flow" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1690186582/thumbnail_19684_7e10c22e60.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1690186582/small_19684_7e10c22e60.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1690186582/medium_19684_7e10c22e60.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1690186582/large_19684_7e10c22e60.png 1000w," sizes="100vw" width="1000px"><figcaption>User Flow Example</figcaption></figure>On the other hand, the user journey is more comprehensive. It starts even before you access the website or app. &nbsp;It starts with brand discovery and can include friend recommendations, ads, or social media. It involves engagement decisions, user experiences, and post-interaction feelings.In essence, the User Journey encompasses everything - your feelings, thoughts, positive and negative experiences, and everything in between.To conclude the difference between user flows and user journey:&nbsp;User journeys are like an overall view. They provide a broad picture of a user's experience across all possible points of interaction with the brand over a certain period. However, user flows are more detailed. They demonstrate the exact actions your users take while navigating through your product. They represent every single interaction a user has with your product. This is the fundamental difference between user flows and user journeys.So why do we use them?🤔&nbsp;Imagine embarking on a road trip without a map. Sounds like a nightmare, doesn't it? That's exactly how users feel when they step into an interface without a defined user flow.User flows are pivotal to UX design as they provide structure and direction. They help designers understand how a user would navigate through an interface to complete a task, making it intuitive and user-friendly. They ensure that users don't get lost or frustrated but instead have an enjoyable and productive experience.Although, the ultimate objective of your UX design work isn't some altruistic fantasy, it's about making the cash register sing. Understanding and leveraging user flows helps you get inside your users' heads, follow their digital footprints, and create a top-tier user experience.You want to make their journey smooth, eliminate the speed bumps, and carve out the most direct route to the finish line. A seamless experience makes users more likely to spend without hesitation. It's not rocket science, it's just good business.<h3>Design a User-Friendly Interface</h3>Simple, clean, minimalist. This is your mantra when it comes to designing a user-friendly interface. Keep this in your head but also don’t forget about another very important aspect.Creating a user-friendly interface is all about empathy. It's about stepping into your users' shoes, understanding their needs, expectations, and potential obstacles they might face. The user flow acts as your blueprint here.Start by defining the user's goal, then sketch out the different steps they'd need to take to achieve this goal. As we said, prioritize simplicity and intuitiveness. The less cognitive load you put on the user, the better their experience will be.&nbsp; Eliminate unnecessary steps, ensure consistency in design elements, and offer clear feedback to the user's actions.To understand better, check the following user flow examples in UX design:&nbsp; 🦄 <a href="https://dribbble.com/shots/1945597-User-Flow-Diagram-for-Apple-Watch-App">Health app user flow for Apple Watch</a> 🎧<a href="https://www.behance.net/gallery/126831559/Viola-Music-App-case-study">A music app user flow</a> 💜<a href="https://bootcamp.uxdesign.cc/the-biggest-enemy-of-your-bank-account-is-yourself-a-mint-case-study-5a82c1280811">Optional product tour showcases features and educates users</a><h3>Examine the Current Interfaces</h3>When designing a UI/UX user flow, it's essential to examine existing interfaces, check out what others have done. Look at different apps and sites, both in and outside your field. You'll pick up great ideas from what they've done right and learn from their goofs. You can then tweak your own designs &amp; user flows based on what you've learned.One thing you've got to do is a UX audit - think of it as a medical check-up for your app or website. We at Qream really recommend doing this as it can save you time, money and give you some super useful insights.So, how do you do a UX audit?<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1689950609/19682_7c24c60004.png" alt="UX Audit" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1689950609/thumbnail_19682_7c24c60004.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950609/small_19682_7c24c60004.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950609/medium_19682_7c24c60004.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950610/large_19682_7c24c60004.png 1000w," sizes="100vw" width="1000px"><figcaption>UX Audit Workflow</figcaption></figure>Remember, user flows in UX aren't set in stone. They need to keep changing based on how users behave, advances in technology, and industry trends.&nbsp;Regularly testing your user flow and getting feedback from users is super important. It'll help you spot what needs to be fixed and make sure your app or website gives your users a great experience. &nbsp;<h2>Types of User Flow Charts</h2>User flow charts can be represented in a variety of ways. Here are a few common types.<h3>Task Flows</h3><figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1689950678/19681_aab3816911.png" alt="Task Flows" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1689950678/thumbnail_19681_aab3816911.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950678/small_19681_aab3816911.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950678/medium_19681_aab3816911.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950678/large_19681_aab3816911.png 1000w," sizes="100vw" width="1000px"><figcaption>Task Flows</figcaption></figure> Task flows are specific and linear. They outline the steps a user would take to complete a specific task, assuming no alternative paths or deviations.<h3>User Flows</h3>Unlike task flows, UX diagrams account for the user's decision-making process. They're branched diagrams showing different paths a user might take depending on their choices.&nbsp;Think of it as a tree with many branches and twigs, each leading to a different outcome.<h3>Wire Flows</h3>Wire flows are a hybrid of UX flowcharts and low-fidelity wireframes. They provide an overview of the user's journey while also giving a glimpse of the interface layout.&nbsp;They're like blueprints with more architectural details.<h3>How to Design a User-Friendly Interface</h3>Designing a user-friendly interface isn't just about aesthetic appeal; it's about creating an interface that resonates with the user, one that's intuitive, efficient, and delightful.&nbsp; And user flows play an integral part in this design process.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1689950721/19669_d3fb8a7b72.png" alt="User-Friendly Interface" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1689950721/thumbnail_19669_d3fb8a7b72.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950721/small_19669_d3fb8a7b72.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950721/medium_19669_d3fb8a7b72.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950721/large_19669_d3fb8a7b72.png 1000w," sizes="100vw" width="1000px"><figcaption>User-Friendly Interface Example</figcaption></figure>Start by defining the user's goal. What is it that they're trying to achieve? This goal serves as your destination. The next step is to map out the user's flow towards this goal. The key here is to keep things simple and intuitive.When designing the interface, always prioritize the user's ease. Minimize the cognitive load - the amount of thought a user needs to put in to navigate your interface. Remove unnecessary steps, ensure consistency in your design elements, and provide clear and immediate feedback to user actions.&nbsp;<h2>In What Stage Of The UX Design Process Do User Flows Fit?</h2>There are three main entry stages:&nbsp;Stage one — Pre-Design Hustle.&nbsp; You've got to get under the skin of your users - diving deep, scrutinizing your customers, conducting research before you even think about sketching out a design.&nbsp; Afterward, you're equipped to predict how users will groove with your site or product and you'll have a sharp image of how many screens you need to whip up, not to mention their sequence.Stage two — Post-Design Showtime.&nbsp; You've gotta showcase your masterpiece to your crew, the big cheese, or whoever holds the reins. The trick is to paint a vivid picture of your UX flows, demonstrate how your design caters to their needs, and how you're ensuring they have a hell of a ride on your platform.Stage three — Pinpointing Upgrade Hotspots.&nbsp; Remember, no matter how shiny the product is, you've got to keep polishing. Improving its quality and user experience with UX flows is the mission.&nbsp; It's a fact, pinpointing hiccups and locating that imaginative spot begging for an upgrade can be a tough cookie to crack. But, hey, that's the job and you're here to kick some serious UX butt.<h3>Present Your Product to Customers or Coworkers</h3><figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1689950794/19672_d9a7842bc6.png" alt="User Testing" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1689950794/thumbnail_19672_d9a7842bc6.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950794/small_19672_d9a7842bc6.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950794/medium_19672_d9a7842bc6.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950795/large_19672_d9a7842bc6.png 1000w," sizes="100vw" width="1000px"><figcaption>User-Testing before the launch</figcaption></figure>Presenting your product to customers or coworkers is a critical part of the design process. Here, user flows can serve as a powerful tool. They not only clarify how your product works, but also help demonstrate the thought and care put into designing the user experience.Use user flow diagrams to illustrate the user's journey. Highlight the different steps, the decisions at each junction, and the various paths that a user can take. Transparency in your design process builds credibility, showing you prioritize user needs and preferences.<h2>Qream Expertise In UX User Flow</h2>How do we nail the user flow? User flows are crafted using a magical combo of research, creativity, and a deep understanding of user behavior.To crack the case of the "user’s needs" is possible. Delve deep into analytics, conduct interviews, and maybe even stalk—er, observe—users in their natural environment.&nbsp; Then use this information to map out intuitive, efficient, and engaging pathways through your digital product.Just like how a hot fudge sundae isn’t complete without the cherry on top, a user flow isn't complete without testing and refining. You might think you've designed the Autobahn of user flows, but until you've got real users test driving it, you won't know for sure.&nbsp; Use feedback to tweak and adjust until your users are zipping along smoothly.We highly recommend using UX flows for the following reasons:Keep it user-focused: User flows help ensure that the design is built around the user's needs and goals, not just what looks cool or innovative. It's a way to make sure we're always thinking "user-first".Smooth sailing: They help in identifying potential roadblocks or confusion points that could frustrate your user. This way, you're proactively smoothing out any bumps in the road that could lead to users abandoning their journey.Team Alignment: They help get everyone on the same page. From designers, developers, to clients, everyone understands how the user will navigate the site. It's like a shared language that prevents miscommunications and mismatched expectations.Efficiency: User flows can save a lot of time and resources in the long run. Plotting user flows from the start prevents unnecessary revisions or redesigns later.Measurement: Finally, by clearly defining the user paths, you can better track and measure user behavior and make data-driven improvements.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1689950859/19683_2c7f9cb019.png" alt="Telecom Mobile App Design By Qream" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1689950859/thumbnail_19683_2c7f9cb019.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950859/small_19683_2c7f9cb019.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950859/medium_19683_2c7f9cb019.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1689950859/large_19683_2c7f9cb019.png 1000w," sizes="100vw" width="1000px"><figcaption>Telecom Mobile App Design By Qream</figcaption></figure>And dude, listen up. Don't you dare overlook the magic that is user flow charts - Q's been there, done that, and we’re telling ya it's the real deal.&nbsp;Check out one of our UX user flow examples, a <a href="https://www.behance.net/gallery/166397127/Telecom-IOS-Mobile-App-Redesign">case study</a> where we waved our UX wand and transformed a blah telecom mobile app into a next-gen, swipe-right-worthy piece of art.&nbsp;<h2>Conclusions</h2>Designing user flows can make or break the UX of your product. Get it right, and you'll have users cruising along a scenic highway, enjoying the ride. Get it wrong, and they're stuck in a never-ending roundabout of frustration.But hold up! You gotta know the when, the why, and the what type of user flow is going to set your design on fire. Dive into this no-nonsense, power-packed guide and watch your designs go from drab to fab. Now, put on those designer boots and let's make some swag happen. Cheers to UX flows! &nbsp;

User Flows In UX Design: What are they? - Everybody Has to Know

We’re struck by how our lovely Ukraine has united and gone beyond human limits to bring the victory closer. 

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Office of President of Ukraine x Qream: Human co-action

We’re struck by how our lovely Ukraine has united and gone beyond human limits to bring the victory closer.We couldn’t just sit and wait, we had to take an action! So we and our creative colleagues got together to launch a few projects aimed at supporting our Motherland. A volunteer platform, SpivDiia (eng, co-action) is one of them.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1688042872/1_Dl2d_YNCSOS_Fnf4_Jhjk_Q_Shg_1_1af8e622a2.png" alt="Spivdiia — P2P Platform" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1688042872/thumbnail_1_Dl2d_YNCSOS_Fnf4_Jhjk_Q_Shg_1_1af8e622a2.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1688042872/small_1_Dl2d_YNCSOS_Fnf4_Jhjk_Q_Shg_1_1af8e622a2.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1688042872/medium_1_Dl2d_YNCSOS_Fnf4_Jhjk_Q_Shg_1_1af8e622a2.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1688042872/large_1_Dl2d_YNCSOS_Fnf4_Jhjk_Q_Shg_1_1af8e622a2.png 1000w," sizes="100vw" width="1000px"><figcaption>Spivdiia — P2P Platform</figcaption></figure><h2>The government encouraging people to support each other</h2>Our specialization is commercial projects for clients from all over the world. But why not use our skills and knowledge to help our country?Designing for the authorities could be a difficult task. However, not this time. We wanted to prove that collaborations with the government can be modern and approachable. It’s not about bureaucracy, but about a country that truly cares about people and helps them.SpivDiia’s concept is simple, it lies in collaborative action — a person helps a person.In its essence, the platform was meant for bringing together all volunteer and state initiatives for humanitarian aid at times of war. It was a symbiosis of the united efforts of our dedicated team and the President’s Office of Ukraine.Then, in one month the platform got insane support from media and businesses and its ecosystem turned into one of the leading and largest wartime projects in Ukraine backed by the Office of the President of Ukraine, Ministry of Health of Ukraine, Ministry of Reintegration, Ministry of Youth and Sports, USAid, Red Cross, and many other wonderful organizations.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1688042991/1_Gtb_G77_Pi_GLK_370_CH_17gr6_Q_1_1324216e60.png" alt="Spivdiia partners" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1688042991/thumbnail_1_Gtb_G77_Pi_GLK_370_CH_17gr6_Q_1_1324216e60.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1688042991/small_1_Gtb_G77_Pi_GLK_370_CH_17gr6_Q_1_1324216e60.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1688042991/medium_1_Gtb_G77_Pi_GLK_370_CH_17gr6_Q_1_1324216e60.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1688042992/large_1_Gtb_G77_Pi_GLK_370_CH_17gr6_Q_1_1324216e60.png 1000w," sizes="100vw" width="1000px"><figcaption>Spivdiia partners</figcaption></figure><h2>Aid as a service</h2>The beginning of the full-scale war was chaotic and hazy. All the volunteer initiatives were decentralized. We kept thinking about how to help, and what we can do about it. What about combining commercial and social, easy-to-use platform and effectiveness?In no time, our efforts brought a clear, systematic approach to providing aid across Ukraine. Now, SpivDiia connects thousands of volunteers through its hubs and keeps obtaining more valuable partnerships. Whatever you need, you are guaranteed to get support. From humanitarian aid to safe spaces for children where kids can learn and be social with their peers.There are many more cool services for every demand. For the entrepreneurs, there is a financial support program that revives the businesses and helps to adapt them. The ones who lost their jobs can get employment assistance. Additionally, everyone is welcome to get psychological support if needed.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1688043057/1_ij_Pv_ME_Pfm_Peh_P6vy_YBG_0g_1_357b422c25.png" alt="Volunteers at Spivdiia Hub" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1688043057/thumbnail_1_ij_Pv_ME_Pfm_Peh_P6vy_YBG_0g_1_357b422c25.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1688043057/small_1_ij_Pv_ME_Pfm_Peh_P6vy_YBG_0g_1_357b422c25.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1688043057/medium_1_ij_Pv_ME_Pfm_Peh_P6vy_YBG_0g_1_357b422c25.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1688043057/large_1_ij_Pv_ME_Pfm_Peh_P6vy_YBG_0g_1_357b422c25.png 1000w," sizes="100vw" width="1000px"><figcaption>Volunteers at Spivdiia Hub</figcaption></figure><h2>Creative sector + State sector = astonishing results</h2>The platform keeps growing and getting international recognition! More requests are coming in, and more people are joining. Today, SpivDiia has 23 hubs in 21 regions of Ukraine with 150 case managers and 40 warehouse partners while already 152,360 people received help.Support the platform just like the First Lady of Ukraine and Kalush Orchestra do, we always need more people and resources. This project led us to simple but important realizations. Collaborations between the government and the creative sector need to be happening, together even impossible things can be easily done.SpivDiia is a perfect example of how creativity can bring tangible results and unite people from different sectors.The numbers speak loud, but the actions and people behind them are even louder.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1688043189/1_gh_V_Ztw4rjutt_S_Cm_K4uhag_1_662c65b3e2.png" alt="First Lady of Ukraine and Kalush Orchestra helping Spivdiia Hubs" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1688043189/thumbnail_1_gh_V_Ztw4rjutt_S_Cm_K4uhag_1_662c65b3e2.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1688043189/small_1_gh_V_Ztw4rjutt_S_Cm_K4uhag_1_662c65b3e2.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1688043189/medium_1_gh_V_Ztw4rjutt_S_Cm_K4uhag_1_662c65b3e2.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1688043189/large_1_gh_V_Ztw4rjutt_S_Cm_K4uhag_1_662c65b3e2.png 1000w," sizes="100vw" width="1000px"><figcaption>First Lady of Ukraine and Kalush Orchestra helping Spivdiia Hubs</figcaption></figure>

Office of President of Ukraine x Qream: Human co-action

Booming businesses have one thing in common: a strong and consistent brand identity. You might think that people will love your brand for the quality but the research states that psychology has way more influence.

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Brand Identity: The Tech Company’s Secret Sauce for Standing Out

Booming businesses have one thing in common: a strong and consistent brand identity.You might think that people will love your brand for the quality but the research states that psychology has way more influence. Messaging, eye-catching design, sounds, and visual communication can drastically change customers’ opinions. Emotions stay at the heart of brand choices. Does this mean you need to put all your budget into marketing and adjust your company’s branding every month? Surely, not. There’s an alternative. Be ahead of the curve and bring your business authenticity to the crowd with a powerful brand identity. Stay here to find out how.What is a brand identity?Starting off with the basics, let’s map out what exactly is brand identity.“Brand identity is a set of visual components that represents a company’s ideas and allows customers to remember a brand and distinguish it from dozens of others. It helps shape consumers’ perceptions about a company, build loyalty and trust, and make a brand memorable.”You’ll never get recognizable without having a juicy brand identity. Think of the most famous brand. Definitely, Apple wouldn’t be rocking tech for so many years without its timeless brand.As easy as it sounds, it’s still not clear to many businesses and even marketers. Everything associated with the brand became a trendy buzzword. And god knows how many common misconceptions it carries. So, let’s dig deeper to outline which elements stand behind the mysterious term of brand identity to kill the uncertainty.Breaking down the brand identity componentsRemember once and forever that brand identity isn’t just a logo or a name. For instance, think of Spotify. Maybe the iconic green and three white sound lines is the first thing that comes to mind but in reality not only the logo brings recognition to the brand. It’s a collection of tangible elements combined together creating a meaningful look and feel. Here are the key elements of the brand identity impacting people’s perception of your brand:<ul><li>Name</li><li>Positioning</li><li>Logo+colors</li><li>Messaging</li><li>Image</li><li>Shape</li><li>Graphics</li><li>Typography</li><li>Brand tone of voice</li><li>Sounds</li></ul>Again, Apple is an ideal example of how all interconnected components create a puzzle — compelling brand identity design that:Is aligned across all touchpoints. Whether you’re looking at an Apple product or visiting their store, you can instantly tell that it’s an Apple experience. Everything carries the same cues — innovation, power &amp; minimalism transmitted through employees’ sleek uniforms, exceptional photography on Instagram, the same colors used both in digital and physical design, etc. This consistency builds trust with consumers and reinforces the idea that Apple is a reliable, high-quality brand. And their products are a perfect resemblance of it.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1692873617/fgjhkjlk_l_ee74d045c8.png" alt="Apple Products" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1692873617/thumbnail_fgjhkjlk_l_ee74d045c8.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873617/small_fgjhkjlk_l_ee74d045c8.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873617/medium_fgjhkjlk_l_ee74d045c8.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873617/large_fgjhkjlk_l_ee74d045c8.png 1000w," sizes="100vw"><figcaption>Source: <a href="https://basicappleguy.com/basicappleblog/colour-chaos">basicappleguy.com/basicappleblog/colour-chaos</a></figcaption></figure>Reflects on their core values. Apple pushes the boundaries of design and innovation, and its brand identity reflects this ethos. Every element of it emphasizes their commitment to excellence.Let’s take Apple’s tone of voice. It cuts through the clutter just like their technology. It reflects the complexity and convenience through words their customers use every day with a hint of smugness to make them feel like members of an elite club.The power of adjectives influences your product experience before you even buy it. Before you think that the new iPad is magical Apple already encrypted it into your subconscious mind with their tone of voice.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1692873715/bjhkl_e5ab578961.png" alt="Ipad" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1692873715/thumbnail_bjhkl_e5ab578961.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873715/small_bjhkl_e5ab578961.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873715/medium_bjhkl_e5ab578961.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873715/large_bjhkl_e5ab578961.png 1000w," sizes="100vw">Is scalable. Despite having a strong and consistent brand identity, Apple’s strategy is so well-thought that it doesn’t need to adapt to trends but set them. Apple products are positioned as something different so that’s why customers want them so badly.The brand identity is so versatile that it doesn’t matter which market they enter. It isn’t connected to religion, ethnicity, or gender and it allows Apple to stay universal.“Think different” success allowed Apple to remain a superior-class lifestyle brand that people still buy.Basically, Apple sells a simple idea that their products add effortless tech chic to humans. Isn’t it something all people want? Easy-to-use functional devices that make you feel cool. Even by reading the latest iPhone 14 Pro description you get those emotions through colors, messaging, and visuals.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1692873810/fhgjkl_0b3c0a73db.png" alt="Iphone Camera" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1692873810/thumbnail_fhgjkl_0b3c0a73db.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873810/small_fhgjkl_0b3c0a73db.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873810/medium_fhgjkl_0b3c0a73db.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873810/large_fhgjkl_0b3c0a73db.png 1000w," sizes="100vw"> Make sure everything you do adds to the vibe you want to give off to your customers. Create a deeper connection with them to keep them coming back for more. Don’t just do things for the sake of it.That’s settled, now let’s move to the tricky part and define the main differences between brand identity design, brand image &amp; branding.How to tell the difference between brand identity design, brand image &amp; brandingBrand identity, brand image, branding. These terms are not generally well understood. They sound similar but have distinct meanings and play big roles in your brand’s performance. Essentially begin with exploring what branding is that usually gets reduced to its aesthetic purpose. In fact, it has more to offer:“Branding is endowing products and services with the power of a brand” (Kotler &amp; Keller, 2015)It’s a process of giving meaning to your company by shaping a brand in customers’ minds.It’s about the actions you take to shape a certain image and perceptions of your business. Branding is a perpetual process. The market and businesses never stop evolving. So is the brand that should keep up the pace too. Through the process of branding, you also build a brand identity.Brand identity refers to how you define your business. Basically, it’s your face that reflects your personality, aspirations, and values. It determines how you want to be recognized in the market.The more distinct brand identity elements are, the higher the chances of recognition and admiration.While brand identity reflects how you want your business to be perceived, brand image is the other side of the coin. Brand image is how your audience sees you. Anything and everything that influences your customer’s perception of the brand.To be specific, brand image is a set of beliefs, ideas, and impressions held by the customers, formed from various sources.What comes to mind when you think of MailChimp? Excellent marketing tool, compassionate expertise, well-thought-out &amp; intuitive automation features, and customization — a game-changer to leverage your email marketing. All props to a well-crafted brand image. Even though all these terms are different they have something in common — the brand and how you shape it to steal those hearts and minds.And to create a meaningful brand identity take a look at our recipe.Let’s move to practiceBased on our experience here’s a perfect formula for creating a meaningful brand identity:<ol><li>Conduct a series of workshops to identify your mission &amp; vision, brand essence (a collection of characteristics that sit at the heart of everything the company does), and brand identity assets that will match your business objectives and form who you are in the market.</li><li>Analyze the position of your competitors, which messages and statements they use to build their brand presence, market situation, and your audience psychographics. This will help to build a differentiation strategy.</li><li>Combine all the research user and market data together in one document to describe the essence of your brand — aspirations, name, slogans, logo, visuals, core values, positioning, personality, and tone of voice that align all your departments under one tree.</li><li>Analyze &amp; refine — always stay alert and keep track of your brand performance. Let’s keep it real, doing this work is a major grind, but it’s straight up the most vital thing any brand can do.</li></ol>To see how these steps work in practice take a look at how we shaped <a href="https://www.behance.net/gallery/155760977/Brand-Identity-Motion-Graphics-for-Next-Tech-Girls">a new generation of women in tech by proving to British gals that tech is lit!</a>Final advice: GET BRANDING!Brand identity could save your business for real. It’s difficult but definitely worth the millions of users out there who could be hooked on your brand. Make yourself and them happy by creating meaningful brand identities that outshine the dullness of the industry. Be bold, passionate, and authentic to get the desired tangible results. After all, if you’re too busy polishing your product and running business errands, hire an agency that will take care of the brand identity.We gotcha! With our expertise, you can navigate the process like a pro and make big moves.

Brand Identity: The Tech Company’s Secret Sauce for Standing Out

The wisdom that “if you are friends with everyone, you are not really friends with anyone” is also applicable to founders who position their

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“All-in-one tool” or how to kill a product value through cliched positioning?

The wisdom that “if you are friends with everyone, you are not really friends with anyone” is also applicable to founders who position their SaaS product as a “One-size-fits-all”.It is important to remember three things:<ol><li>Your product cannot be valuable to everyone at once: It is unlikely that your product will be valuable to ALL small businesses, ALL marketers, or ALL Americans. It is impossible.</li><li>If your product does everything at once, it probably only does one thing really well: the market is full of “all-in-one marketing” tools, but good marketers still use more than five tools to work. Why do you think that is?</li><li>If a category leader positions their product this way, it means they have spent years improving the product and building an ecosystem between features. However, even market leaders such as Notion, Slack, and Asana no longer use this clichéd positioning. Instead, they focus on the overall value that all product features bring together.</li></ol>In this article, I’ll explain how to use clichéd positioning approaches to remain unnoticed among competitors, make it harder to convert website visitors into customers, and reduce the value of your SaaS product that you’ve worked so hard to create.<h3>🟢 Always use “Innovative” on the hero screen of the website</h3>Absolutely! Just slap “innovative solution” on a website and people will rush to buy your product. You don’t need to try to communicate the value of this innovation to users if you can simply hide its absence behind a trending word. That’s right!<h3>🟢 Consolidate all trending words into a single tagline</h3>🤩 Join the revolution and empower your business with our cutting-edge software🤩 Unlock the full potential of your business with our all-in-one tool🤩 Our cloud-based, data-driven solution is the ultimate business tool for the modern eraWhy bother communicating the unique value of your SaaS product when you can just use a bunch of buzzwords and hope potential customers won’t notice the lack of substance? Who needs differentiation anyway? Just blend in with the crowd and hope for the best! After all, who needs a clear and concise message when you can fill your website with meaningless jargon? Genius!<h3>🟢 Remember: to be perceived as a serious product for serious people, your brand identity should not stand out too much.</h3>To create an image of your brand as an innovative and reliable partner, only use shades of blue and grey. Avoid yellow, which can suggest infantilism, and red, which can suggest danger. Pink is also not appropriate unless you are children’s toy store.The logo shouldn’t fall outside the “category” and have a deep metaphor that only you understand. It’s best to avoid experiments with fonts. Fonts that are too thin can suggest unreliability and fragility, while fonts that are too bold can come across as “shouting” at your audience.A simple, clean, and minimalistic design will further strengthen your positioning as an innovative and reliable business partner.<h3>Exhale, it’s a joke.</h3>But I’m not laughing. It pains me to see valuable SaaS products with poor positioning that diminish the real value of the product and, as a result, decrease the potential revenue from new website visitors.In the next article, we will show you how to create a compelling positioning for your SaaS product, which will help you stand out, differentiate yourself, and most importantly, sell the product better by communicating its true value. Spoiler alert: examine your target audience under a microscope.<h3>Stay tuned and never position your SaaS like this :)</h3>

“All-in-one tool” or how to kill a product value through cliched positioning?

You’re scrolling through your social media feed and you come across a post about a new startup to revolutionize the way we live our lives.

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5 brand identities of AI startups that provoke interest

<h1>5 Brand Identities of AI Startups that Provoke Interest&nbsp;</h1>You’re scrolling through your social media feed and you come across a post about a new startup to revolutionize the way we live our lives. But wait, how do you know if this startup is legit or not? Just like how a cow's brand marks its ownership, the branding of ai startups can give you a clue about their authenticity and credibility.AI is becoming insanely popular, and with so many startups popping up left and right, it can be hard to differentiate between the good and the bad. That's where branding comes in communicating values, and mission, and shaping overall reputation.Brand identity is everything for start-ups. It's all about creating a cool vibe for your brand that people can easily recognize and get excited about. It serves as the key to standing out from the competition and making a name for yourself.So, if you're a savvy tech nerd, investor, designer, or start-up founder yourself looking to invest your time, money, or attention into an ai startup, keep an eye out for their brand identity it might just be the right path to finding the next big thing.In this article, you will explore the first part of the key elements of 5 brand identities of ai startups that we believe stand out and set standards for the upcoming years of ai brand development. The selection below is based on specific brand assets that make each company interesting and approachable in our opinion for various types of target groups both commercial and niche.1. Cleo - Roasting tone of voice brings Gen Z users aboard<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png" alt="Cleo's roasting tone of voice brings Gen Z users aboard" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/thumbnail_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/small_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/medium_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/large_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 1000w," sizes="100vw" width="1000px"><figcaption>Cleo's roasting tone of voice brings Gen Z users aboard</figcaption></figure>Сleo is an app that uses ai and machine learning to improve your financial stability. It targets gen z and has a noble mission to help you manage your finances by connecting to your bank accounts and providing you with proactive advice and timely nudges to keep you on track. The more you use it, the better your financial behavior becomes.Cleo’s brand identity is anything but typical. While its visuals are bold and striking, it is the language Cleo uses that truly sets it apart from competitors.Their copywriting offers authenticity and humor that causes the wow effect combined with the fresh design. Cleos voice is a sass. It's sarcastic, funny, and motivating, perfectly resembling the language young people use. Unlike other boring budgeting apps, Cleo has a roast mode where a chatbot will shame you with reaction gifs and harsh burns about your spending and saving habits. It's not for the faint-hearted!<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686906772/0_9_N_Ldb8em_MY_Ds3_NO_3_1_060cb6304e.png" alt="Tone of voice" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686906772/thumbnail_0_9_N_Ldb8em_MY_Ds3_NO_3_1_060cb6304e.png 228w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906772/small_0_9_N_Ldb8em_MY_Ds3_NO_3_1_060cb6304e.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906772/medium_0_9_N_Ldb8em_MY_Ds3_NO_3_1_060cb6304e.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906772/large_0_9_N_Ldb8em_MY_Ds3_NO_3_1_060cb6304e.png 1000w," sizes="100vw" width="1000px"><figcaption>Tone of voice</figcaption></figure>Cleo talks to their target audience using their language and does it perfectly.Cleo brand is a rebel, the way it's crafted makes users go back to the platform again and again. This brand identity woke up a boring product for gen z and upcoming generations.2. Creaition - empowering designers with inspiring messaging and sleek visuals<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/Frame_427319430_efd53120cd.png" alt=" Creaition" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/thumbnail_Frame_427319430_efd53120cd.png 227w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/small_Frame_427319430_efd53120cd.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/medium_Frame_427319430_efd53120cd.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/large_Frame_427319430_efd53120cd.png 1000w," sizes="100vw" width="1000px"><figcaption>&nbsp;Creaition</figcaption></figure>Creaition helps product designers find and make new stuff by creating fresh inspirational images. You can save, edit, and mix them with existing designs. Creaiton learns what you need and gives you customized images like if you're a shoe designer, you'll get trainer mock-ups and patterns to mix and match.Creation’s success can be attributed largely to its brand identity, which focuses on empowering designers to create unique and inspiring designs. They position themselves as digital designers' muse, offering the ability to discover unseen possibilities with fresh and modern visuals while prioritizing creativity and customization. Their minimalistic approach helps minimize distractions, allowing designers to find their inspiration more easily.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907511/0_6_Er9_H7x_I80x_D_Ck_Xh_5321b4d52b.png" alt="0*6Er9H7xI80xDCkXh.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907511/thumbnail_0_6_Er9_H7x_I80x_D_Ck_Xh_5321b4d52b.png 145w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907511/small_0_6_Er9_H7x_I80x_D_Ck_Xh_5321b4d52b.png 465w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907511/medium_0_6_Er9_H7x_I80x_D_Ck_Xh_5321b4d52b.png 698w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907512/large_0_6_Er9_H7x_I80x_D_Ck_Xh_5321b4d52b.png 930w," sizes="100vw" width="930px">Finally, Creaitions messaging is centered around motivating designers to break free from conventional design constraints. They emphasize their product's unique features, such as generating inspirational images that are tailored to each user's specific needs. Creaition resonates with their target audience of product designers who are looking for new ways to differentiate themselves.Being a company for designers Creaition, does a great job at combining minimalistic modern visuals with truly motivational copy. Creaition proves that design isn't about pretty images but all the elements creating consistent visual communication.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/0_bxqi_d2_Wpu4o8e83_52184faa3a.png" alt="0*bxqi-d2Wpu4o8e83.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/thumbnail_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 236w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/small_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/medium_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/large_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 1000w," sizes="100vw" width="1000px">3. Grammarly - Educational &amp; aspirational positioning<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png" alt="Grammarly educational &amp; aspirational positioning" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/thumbnail_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/small_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/medium_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/large_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 1000w," sizes="100vw" width="1000px"><figcaption>Grammarly educational &amp; aspirational positioning</figcaption></figure>Grammarly is the ultimate tool for content writers, and honestly, for anyone who wants to sound professional and on-point in their communication.With over 30 million people using it every day, Grammarly is the top writing assistant around.Grammarly has totally crushed it in terms of success and growth over the years because of two major things: first, it's hella user-friendly and easy to use. And second, their positioning. Grammarly is essentially an ai writing assistant, but its positioning presents a broader narrative of improving lives by improving communication, which resonates well with the public.So, Grammarly's positioning as an aspirational lifestyle brand is what primarily supports its success. The platform wants to help everyone write like a pro, no matter what they're doing. They don't just focus on grammar they educate people on the benefits of clear and error-free writing in all areas of life. And they show that their app can be useful for things like job applications, online dating profiles, and even drafting contracts.The brand is simple: using Grammarly makes you feel good about your writing and confident in your abilities.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png" alt="0*sCyvGw6e7UYqeA0o.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/thumbnail_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/small_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/medium_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/large_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 1000w," sizes="100vw" width="1000px">For example, on socials, they don't just try to sell you on their product they're all about educating, empowering, and entertaining their followers. They post lifestyle advice, productivity tips, and all sorts of relatable content that people love. And they don't take themselves too seriously they use humor and everyday situations to connect with their audience.4. Supersense - Putting creativity into inclusive design<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907659/0_Mo1_I_Tg7jj_SB_Ee_ZE_4a407bf880.png" alt="0*Mo1ITg7jjSBEe_ZE.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907659/thumbnail_0_Mo1_I_Tg7jj_SB_Ee_ZE_4a407bf880.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907659/small_0_Mo1_I_Tg7jj_SB_Ee_ZE_4a407bf880.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907659/medium_0_Mo1_I_Tg7jj_SB_Ee_ZE_4a407bf880.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907659/large_0_Mo1_I_Tg7jj_SB_Ee_ZE_4a407bf880.png 1000w," sizes="100vw" width="1000px">Supersense is an ai scanning app for the blind a market leader mobile scanner application for blind and visually impaired users; equipped with novel computer vision and machine learning models.This startup's brand identity deserves kudos for reminding us that blindness is not a singular experience, it has different types and degrees. So like, every text, pattern, and thingy had to be made with extra attention to the colors used so it's easier to read and get what's going on.Supersense's desire to make the world more inclusive doesn't stop at the product level; it extends to the brand level as well. It's an example of inclusive brand design that turned out to be dynamic and eye-popping for everyone. Supersense demonstrates that inclusivity doesn't limit creativity, but rather expands it.5. Surge.Ai - A brand that keeps you on trend<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686909438/27_2964b9a698.png" alt="Surge.Ai" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686909438/thumbnail_27_2964b9a698.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686909438/small_27_2964b9a698.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686909438/medium_27_2964b9a698.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686909438/large_27_2964b9a698.png 1000w," sizes="100vw" width="1000px"><figcaption>Surge.AI</figcaption></figure>A real-time marketing intelligence platform that uncovers trends across the entire internet search, shopping, and social media.As a tech branding agency, we always support promising tech startups and Surge.Ai is one of them. Our team got to design this brand identity to bring it to the crowd faster.Surge.Ai is a brand that never stands still, but is flexible enough to adapt to changing trends. The pace of change in the real world is already overwhelming, but it's even more unimaginable on the internet, where trends change faster than you can refresh your feed.Thus, the internet serves as a variable x within surges brand identity, representing the fast-changing trends akin to the innovative nature of ai technology. What sets Surge.Ai apart is its truly creative strategy, which is rare within the saas industry. From its positioning to visuals, the brand identity consistently communicates that Surge is the boss of internet trends. To take a closer look at surge.Ai branding check out our <a href="https://www.behance.net/gallery/159661541/SURGEAI-Brand-Identity-Design">Behance.</a>Final thoughtsThe selected brands are united by one thing properly highlighting specific brand assets like positioning, messaging &amp; design to enhance the brand and align the supporting brand identity elements. Each prioritizes different assets to create a balanced and bold brand identity that so far isn't that common among AI startups.The AI industry is still developing, and many groundbreaking brandings are yet to come. So, don't stand still and join the ride. Keep an eye on emerging tech and its brands. Innovations come and change fast, but the truth about branding remains stable you need a powerful brand no matter what. Otherwise, you won't even get closer to the top. Get creative, explore, and inspire the world with your tech wrapped up in an equally peachy brand. Keep hustling, innovators, and stay tuned for part two!

5 brand identities of ai startups that provoke interest

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How to Create a Powerful Design Team Structure

Maximize Productivity and Minimize Costs: The Power of Outsourcing Your Design Team. Learn how outsourcing can save you time, money, and resources while scaling your business effectively. Say goodbye to design woes and focus on what truly matters.

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How to Create a Powerful Design Team Structure

Spilling the Q tea on a website redesign to make your business pop and rake in those leads like never before 💥

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How to Redesign a Website and Get More Leads

How to Redesign a Website and Get More Leads 

No, seriously, why not? It’s cool to be a designer, a creative person who DJs vinyl sets in a funky club at night and starts the morning with a double-filter coffee and a vegan croissant overlooking the sea

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Tech founder, why haven’t you become a designer yet?

<h1>Tech founder, why haven't you become a designer yet?</h1>No, seriously, why not? It’s cool to be a designer, a creative person who DJs vinyl sets in a funky club at night and starts the morning with a double-filter coffee and a vegan croissant overlooking the sea to get inspired for the next advertising campaign. Not a bad stereotype, right?A brand designer is a visual communicator with the user. The same user has to pull money out of their pocket and give it to the founder for using their SaaS product. It’s a very interesting task, isn’t it? That’s why I think it would be very useful for a tech founder/CEO to possess design skills to learn a couple of extremely important competencies that will help their business grow steadily.<h3>Creativity and innovation</h3>Unfortunately, internet culture and ignorant people in pursuit of money have desecrated these concepts, making them clichés. This is a shame because creativity and innovation are two of the main drivers of progress, which are linked by a simple logic: creativity is the ability to generate new ideas, approaches, and concepts that help solve existing problems in ways that did not exist before. Innovation is the process of transforming new ideas or concepts into real products, services, or processes. It’s very simple and complex at the same time.Creativity and the ability to innovate are the main tools of a designer. Let me give you a simple example: a large IT company approached us to create an identity for a low-code platform brand, which was meant to be an alternative to expensive full-code developers in large enterprise projects. But in the course of our research, we found that the challenge is not competition or usability, but the presence of so-called “citizen developers” — marketers, accountants, and HR specialists who know how to create software using low-code platforms. Instead of highlighting the product’s advantages, we offered to sell the product along with a course on low-code for employees of different departments to help them become more efficient. Now it’s not just a product, but a new hard skill for the next generation of employees. This is how designers’ creativity leads to business innovation. &nbsp;<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1685535686/0_Gp_Jnov_Ff_RO_Ba_U_Hk_J_1_c67643b3ab.png" alt="Let's create the next-gen employees" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1685535686/thumbnail_0_Gp_Jnov_Ff_RO_Ba_U_Hk_J_1_c67643b3ab.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1685535686/small_0_Gp_Jnov_Ff_RO_Ba_U_Hk_J_1_c67643b3ab.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1685535686/medium_0_Gp_Jnov_Ff_RO_Ba_U_Hk_J_1_c67643b3ab.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1685535686/large_0_Gp_Jnov_Ff_RO_Ba_U_Hk_J_1_c67643b3ab.png 1000w," sizes="100vw" width="1000px"><figcaption>Let's create the next-gen employees</figcaption></figure><h3>Knowledge and understanding of branding</h3>Some tech founders make the mistake of thinking that a brand is a logo and colors created in 15 minutes with the help of the first service in Google search results based on artificial intelligence. AI is, of course, top-of-the-line, but it is more of a designer’s assistant than a full-fledged founder’s vendor.A brand is a set of associations, emotions, and feelings associated with a product. Spotify is a cool selection of music and a playlist of the week’s discoveries. Midjourney — art, fast, magic, prompt. Binance — bitcoin, trading, reliable. These are my very first associations with the products of these brands. Pause for 1 minute and think about the tech products you use every day. What associations and emotions do they evoke in you? These are brand assets.Brand assets help to form a unique brand identity that will help it stand out from the competition and take its place in the market in the user’s mind. Positioning, corporate visual identity, website design, the style of music in a commercial, and even the way your sales managers communicate with customers — all of these are tech brand assets, not just the logo, colors, and name.For example, there’s a recent TikTok campaign for the UK. It’s a good example of how a brand is trying to take a bite out of Google’s core brand asset “the place where I go if I need some information.” And this is branding too, yes 🙂<h3>The semiotic triangle principle</h3><figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1685619519/1_1713179a7d.png" alt="Semiotic Triangle Principle" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1685619519/thumbnail_1_1713179a7d.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1685619519/small_1_1713179a7d.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1685619519/medium_1_1713179a7d.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1685619519/large_1_1713179a7d.png 1000w," sizes="100vw" width="1000px"><figcaption>Semiotic Triangle Principle</figcaption></figure>What is the difference between art and design? Design necessarily has a function, whereas art has only meaning and form.<meta charset="utf-8">That is, design is visual communication based on a combination of meaning, form, and function. And when working with your tech brand, it is very important to interpret “function” as a question: “Who is this for?”, “why are we doing this?”, “what do we want to achieve with this design?”, etc. And this is where a huge problem for young tech startups opens up because when I received briefs on brand identity development from founders, I noticed that 80% of them do not pay attention to user research at all.“Our audience is marketers.”Are you sure your product can help every marketer? Or maybe just a digital marketer? Or maybe only a digital marketer of a DTC brand? Or maybe only a digital marketer of a DTC brand who does their job on experience but pays for seven different marketing services just to justify their luck to the CEO at the end of the project?A thorough understanding of the brand’s audience, communication goals, and desired outcome is all about “function” from the same semiotic triangle that we, as designers, keep in our pockets at all times.<h3>How can a startup founder use a designer’s approach?</h3><ul><li>Use creativity as a tool to solve your business problems. Reface, a Ukrainian startup that creates an app with face swap videos, prepared a funny one-minute video featuring the most popular video memes for each pitch, showing the product in action. What’s so creative about it? All the faces from the memes were replaced with those of investors, who were simply delighted. As a result, they raised 5.5M in investments.</li><li>Stay in constant touch with users and test new product ideas and features with them. A few years ago, Tinder began to feel that competitors were breathing down its neck, and the user base was not growing. After speaking with users, they discovered that millennials (aged 25–35) were no longer using the app because it didn’t help them find more serious relationships. In response, Tinder upgraded its features with “Tinder Explore,” which allows users to sort matches by interests, and launched the “You’re Not For Everyone” ad campaign. These changes resulted in an 8% uplift over the campaign period and an increase in revenue of $17M quarter-on-quarter.</li><li>Perceive the brand as an emotional and associative connection between the product and the user. Mailchimp was not bought for the monkey on the logo; rather, it was purchased for taking the monkey off the entrepreneur’s back and offering to do business — not operations — by sending thousands of emails automatically.</li><li>Design business tasks according to the semiotic triangle principle: meaning (what am I doing?), form (how do I do it?), and function (why am I doing it?). By the way, the founders of Instagram, YouTube, Canva, and Airbnb are good examples of billion-dollar companies with designer founders, and their design skills likely contributed to their success.</li></ul>

Tech founder, why haven’t you become a designer yet?

You’re about to introduce a new product. You already have the product, and you want to give it attractive packaging — a brand identity.

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How Midjourney AI Can Be Used to Create Branding

<h1>How Midjurney AI can be used to create branding?</h1>You’re about to introduce a new product. You already have the product, and you want to give it attractive packaging — a brand identity. With artificial intelligence now capable of handling many branding tasks, you choose to use Midjourney, now in beta, instead of hiring a designer.&nbsp;What do you get as a result? A ready-to-use brand book or a logo that you would normally have to pay thousands of dollars for? Not so fast. Instead, you receive a puzzle of a thousand pieces, which can be difficult to put together alone.&nbsp;What is this new AI tool actually good for, and how best to use it? Here is the answer.<h3>Midjourney is your inspiration, ​​not a ready-made solution&nbsp;</h3>It’s crucial to understand that, at this point, no AI-based tool can offer a ready-made solution. Instead, tools like Midjourney aim to simplify the process for professionals. If you’re confident in your ability to create a logo using only this tool, you’re welcome to try. However, I doubt that the result will effectively communicate your brand’s essence.&nbsp;<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1685624201/Frame_39574_49d1c5b138.png" alt="Mission &amp; vision of the brand" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1685624201/thumbnail_Frame_39574_49d1c5b138.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1685624201/small_Frame_39574_49d1c5b138.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1685624201/medium_Frame_39574_49d1c5b138.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1685624202/large_Frame_39574_49d1c5b138.png 1000w," sizes="100vw" width="1000px"><figcaption>Mission &amp; vision of the brand</figcaption></figure>A brand is a puzzle made up of many elements, such as the mission and vision of your product, the needs of your target audience, and the principles you follow. Each design element should reflect these details. It’s not so simple to use artificial intelligence to convey the essence of your brand. Besides, the person wielding the tool should be a skilled creator who knows how to blend colors and use other elements effectively to communicate the value of your company.&nbsp;For business owners and decision-makers, like you, the real purpose of using Midjourney is to translate the vision from your mind to paper. Or, in this case, to the digital image. Explaining your idea to a designer can be challenging, but visualizing it yourself can make the process much easier. Instead of trying to explain your vision to your team, create a mood board showing them exactly what you want to achieve and the ideas that inspire you. When it comes to quickly visualizing what’s in your head, Midjourney can deliver just that. With this tool, you can generate ten different options in just five minutes, whereas a designer might take several days to create the same number of images.&nbsp;<h3>Generate ideas for your brand&nbsp;</h3><figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1685629150/Frame_39572_ecad27db2e.png" alt="Generate ideas for your brand " srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1685629150/thumbnail_Frame_39572_ecad27db2e.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1685629150/small_Frame_39572_ecad27db2e.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1685629150/medium_Frame_39572_ecad27db2e.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1685629150/large_Frame_39572_ecad27db2e.png 1000w," sizes="100vw" width="1000px"><figcaption>Generate ideas for your brand&nbsp;</figcaption></figure>We figured out that the tool is needed for visualization and inspiration. But what exactly can you generate with the tool?&nbsp;Logo. It’s almost impossible to create a complete logo solely using this tool. I speak from experience, not as a businessman, but as a designer. It took me an hour to come up with a draft that was somewhat close to what I wanted to see. During that time, I changed conditions a few times, made adjustments to minor details, and asked to add new visual elements. As a result, I received several options that I could present to the client to gain a better understanding of what they wanted to communicate through the brand logo.&nbsp;The point is that this tool is great for generating ideas and finding the aesthetic of your brand, but not for delivering a ready-to-use result. All I had to do was provide it with a topic and observe how it attempted to represent it in a digital image using various elements.&nbsp;Next time when an idea comes to mind, just input your query into the tool and view the results that the AI offers. While they may not be immediately usable, they can guide you in finding a direction to pursue.&nbsp;Color palette. Midjourney can help you choose a color palette that aligns with your brand’s industry and creates a consistent visual identity across all channels. Enter a keyword or phrase that represents your brand or the colors you would like to see in your palette. For instance, “environmentally friendly,” and get inspired by the colors displayed in the image.&nbsp;Graphic elements. The tool excels at this task. It works best with 3D elements. What was once incredibly complex to implement is now ultra-simple.&nbsp;Social media content. I can see a lot of practical value in Midjourney for social media. For example, if your brand guidelines allow it to be visible that the image is generated by AI, then your design team can create a lot of interesting content in a very short time.&nbsp;<h3>Work smarter, not harder: other AI-powered tools that can help your team&nbsp;</h3>Apart from Midjourney, several other AI-powered tools can assist you in building your brand. Here are some of the apps and how they can simplify your design team’s work.&nbsp;ChatGPT can generate ideas by creating taglines, descriptions, or even entire scripts for your promotional video. You just need to provide the tool with details about your product, target audience, and desired tone or style for your ads.ElevenLabs can transform your text into realistic AI speech, eliminating the need to hire an actor, record audio, and process it afterward.&nbsp;iClone uses motion capture technology to create 3D videos. By tracking your movements in real-time using a depth-sensing camera or motion capture suit, it transfers them to a 3D character.&nbsp;DALL-E can not only generate art as Midjourney does but also fill the gaps in a photo that is incomplete or has some missing parts. For instance, if you have a portrait photo with a distracting background, you can describe the kind of background you want and ask the AI to fill in the missing parts.&nbsp;<h3>My personal advice for business owners</h3>Understanding the AI landscape and keeping an eye on emerging tools is a must. These tools can help you save time, and time is money. If your business aims to be modern, progressive, optimized, and growing, then AI is a valuable tool to achieve that.&nbsp;Artificial intelligence is not your enemy, but it’s not your employee either. It is an assistant that will simplify many aspects of building a brand and will support you every step of the way. With AI you can generate a unique story according to your request and enhance the individuality of the creative part of your brand. Just give it a try and see what happens.

How Midjourney AI Can Be Used to Create Branding

People don’t like boring ones, even if they are useful. The truth is, we are always more attracted to fun, witty, risky, and rebellious types.

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How to make your SaaS brand less boring?

<h1>How to make your SaaS brand less boring?</h1>People don’t like boring ones, even if they are useful. The truth is, we are always more attracted to fun, witty, risky, and rebellious types. This is because we feel a great charge of energy and emotion around them. The coolest guy from school may not have become a billionaire, but it was so much fun to spend time with him, right?The same applies to brands. Your SaaS product may have dozens of useful features, but if your brand only talks about boring technical benefits instead of emotional ones, users may ignore you or not stay with you for long. Because you are boring, but your competitors are not. Remember, no matter how unique your product is, tomorrow someone will come along who can do the same thing cheaper, louder, and more emotionally, and steal your users and your revenue. It’s that simple.Here are three ways to make your SaaS brand more interesting to customers:<h2>Define what your brand is, if it were a person, a character, or an object</h2>Brand personality refers to the human characteristics and traits that are attributed to a brand to make it more relatable and appealing to customers. It represents the set of qualities, values, and beliefs that a brand embodies, enabling customers to form emotional connections with it. For instance, if you are building a SaaS for Gen Z, your brand should be perceived as fun, cheeky, and somewhat rebellious. Instead of trying to teach them, you should offer them the freedom to pursue their interests, support their crazy ideas, and ride the wave of hype with them. You can use vibrant colors that match the hues of their dyed hair and use the same language they do. No cap! The visual aspect should be bold and playful, or you will be overlooked. In this case, your brand represents a teenage TikTok blogger. Although it seems like only three words, this persona fully explains the brand’s behavior, character traits, appearance, and features. When writing an Instagram post, a press release in the media, or creating an advertising banner, it’s important to filter whether it would match the way a teenage TikTok blogger writes. Defining a brand persona is an extremely useful tool for a startup. It can help you build consistent 360-degree communications across all digital channels, align with vendors who create content and advertising for you, and attract investment by creating a clear, interesting, and emotional brand that can add a few zeroes to the investment amount. Take a look at how we defined the brand personality for the Next Tech Girls brand.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/19625_41ea33ade6.png" alt="Next Tech Girls Branding" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/thumbnail_19625_41ea33ade6.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/small_19625_41ea33ade6.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/medium_19625_41ea33ade6.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/large_19625_41ea33ade6.png 1000w," sizes="100vw" width="1000px"><figcaption>Next Tech Girls Branding</figcaption></figure><h2>Define your brand tone of voice</h2>This important point often goes unnoticed in startups that create SaaS products. Because few founders understand what it is and how it helps a brand become more interesting to its customers. Brand tone of voice refers to the way in which a brand communicates with its audience through language. This includes the brand’s choice of words, sentence structure, grammar, and overall writing style. Let’s conduct an experiment. Imagine that your brand needs to apologize for a small glitch on your server in a Twitter post. How would you go about doing so?<ol><li>We apologize for the two-hour server outage. We’re glad to inform you that the issue has been resolved.</li><li>Yo dude, sorry for the two-hour server crash. But no worries, we got it fixed now 😎</li><li>Hey there! Sorry for the inconvenience caused by the two-hour server outage. But, we have some good news for you. We have fixed the issue! 🎉</li><li>Oh dear, we are sorry for the inconvenience caused by the two-hour server outage. But don’t worry, we’ve taken care of it and it’s all fixed now.</li><li>Hey folks, looks like our server took a little siesta for two hours, but don’t worry, we woke it up and got it back on track! Now, let’s give it a round of applause, shall we?</li><li>Listen up, motherfucker! We’re sorry as hell for that two-hour server outage, but we kicked its ass and got it fixed, so you better not be trippin’ about it anymore. Thus, the same message can be communicated in different ways to make it more interesting for the user and evoke the desired emotion from the brand. This is the tone of voice :)</li></ol>Let’s return to our SaaS for Gen Z. Since we’re targeting a younger audience, it’s important to speak their language: don’t be afraid to use slang and abbreviations, treat them like a friend, and be friendly and approachable. Don’t hesitate to experiment and make jokes, but also remember to be honest and direct. Due to the overwhelming amount of information available, Gen Z has become adept at reading between the lines and deciding whether or not something is worth their time. If we wanted to apologize to them for a two-hour technical failure on our server, it would look like this:<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/19644_ea0cf3945b.png" alt="Brand Tone of Voice Example" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/thumbnail_19644_ea0cf3945b.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/small_19644_ea0cf3945b.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/medium_19644_ea0cf3945b.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/large_19644_ea0cf3945b.png 1000w," sizes="100vw" width="1000px"><figcaption>Brand Tone of Voice Example</figcaption></figure><h2>Create the dope brand mascot</h2>Founders of B2B SaaS products are often hesitant to use mascots in their branding because they believe their brand should be “businesslike” and mascots are not serious. However, this is a common misconception. In B2B, you are not selling your product to a business, but to a specific person: HR manager Taylor, account director John, or CEO Iris. It can be anyone in the company, but it is first and foremost a person. Remember, the strong product creates the impression that you are “serious and businesslike.”, but the role of a brand mascot is to help you communicate these benefits and value props in an interesting and engaging way. A great example of this is the Android operating system mascot. Can you imagine the brand without it? Personally, I cannot. In 2023, the Android operating system is hardly considered super-technological. However, fifteen years ago, it was a revolution. With the help of a single mascot, they were able to communicate that the future had already arrived, and robots would become human friends. Thanks to Bugroid, now we have a pretty good perception of ChatGPT and dozens of other AI-based products that help us in our daily tasks 🙂 There are some dope mascots done by our agency.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/19633_a8103bc33b.png" alt="Mascots Design" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/thumbnail_19633_a8103bc33b.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/small_19633_a8103bc33b.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/medium_19633_a8103bc33b.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496944/large_19633_a8103bc33b.png 1000w," sizes="100vw" width="1000px"><figcaption>Mascots Design</figcaption></figure><h2>Instead of a conclusion</h2>People are drawn to those who are interesting and engaging, whether they are individuals or brands. You don’t necessarily need to create a brand with a distinct personality, tone of voice, or mascot just for the sake of creating one. Rather, think of these elements as tools that can help your business maintain an emotional connection with your audience and ultimately drive profits.

How to make your SaaS brand less boring?

Q advice on how to choose a web design company to strike your business with emotive visual communication 💜

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How to Choose the Best Website Design Company

<h1>How to choose the best website design company</h1>Just like how you want to stand out in a crowd with a trendy and unique outfit, you also want your website to stand out from the competition with a visually stunning design. But just as how you wouldn't trust your fashion sense to just anyone, you shouldn't trust your website design to just any company.In a perfect world, you're a billionaire who hires the best website designing company to create the coolest site ever. But in reality, it's tricky to find the right agency if you're not a designer, and even if you're a billionaire, top agencies are busy and expensive.To guide you through this process and make sure you don’t get lost, you get a manual with steps and &amp; tips on how to choose a good web design company that delivers high-quality design without costing a fortune:<h2>5 Steps To Choose The Right Website Design Company</h2>Alrighty fam, we're gonna guide you through the web design agency hunt and teach you what to peep for at each step. Let's get this search party started!<h3>Step 1: Identify Your Website Requirements</h3>Start with taking some time to think about what you need and want from your website, and write it all down. That way, when you're talking to web design agencies, you'll know exactly what you're looking for and can find the one that's the perfect fit for you. Trust us, it'll save you a lot of hassle in the long run. The table below will help you structure your request before approaching the agency.<h3>Step 2: Find Web Design Companies Online</h3>Scope out websites like Clutch, DesignRush, UpCity, and GoodFirms that rate various agencies and peep their listings.Normally such platforms team up with experts or use an algorithm to rate how skilled, reliable, and affordable a web design agency is. Of course, companies can change, but it gives you a pretty good idea of who's who in the industry, and definitely eases the process of how to choose a web design company.Clutch is the most common platform and should be your best friend when choosing the right agency. Here’s why:<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684852513/2_183131b07c.png" alt="Find Web Design Companies Online" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684852514/thumbnail_2_183131b07c.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684852513/small_2_183131b07c.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684852513/medium_2_183131b07c.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684852513/large_2_183131b07c.png 1000w," sizes="100vw" width="1000px"><figcaption>A sneak peek of Qream's Clutch portfolio</figcaption></figure>Clutch has a wide range of design agencies that you can browse through. You can filter your search based on location, size, and services offered. This means you can easily find agencies that match your criteria. It provides ratings and reviews for each agency. These reviews are left by actual clients who have worked with the agency. Clutch has a verification process for reviews, so you can trust that the reviews are genuine and not fake. Clutch also provides detailed information about each agency, including their portfolio, services offered, and client list.Look into the following things on Clutch to better differentiate a mediocre website designing company from an awesome one:Consider the agency's size and expertise. A larger agency may have more resources, but a smaller agency may be more flexible and personal. We recommend avoiding very small agencies with 1-10 employees and huge ones with 100+ employees. Don’t hesitate to reach boutique agencies.Of course, big projects need a big agency with a team of strategists, creative directors, writers, and a production studio that can handle everything from print to digital. But, it's more expensive and takes longer.A boutique firm with a good portfolio and reputation can be just as capable, more responsive, and less expensive. Plus, you'll have a closer relationship with senior partners and the team doing the work.An awesome design agency often has a reputable track record that comes with years of experience. It's generally a good idea to look for agencies with at least 5 years on the market. However, there can be exceptions. Newer agencies with innovative ideas can be great too, so don't discount them. Just make sure to check their portfolio and references to ensure they have the skills to meet your needs. When you're looking at agencies, make sure they can show you how they've created brands from scratch. This means they have a clear brand strategy, consistent messaging, and a cohesive look across all platforms, including print and digital.<h3>Step 3: Know Your Budget</h3>Let's be real, if you can't afford to drop a few thousand dollars, a DIY website might be your best bet. Not ideal but it's better than nothing.However, if you want to make a big impact online, a DIY website probably won't cut it.Here's the deal: if you can afford it, an agency-built website is always the better choice.The design is top-notch because they'll create it from scratch to meet your specific needs, and it's hand-coded for better security and performance. Plus, their years of experience in content strategy and brand positioning mean your site will be worlds better than a DIY one.Just don't try to DIY with WordPress, it's not as easy as it looks.Here are the main points that will help you to determine your budget better:Determine the scope of your project: Before you figure out how to choose a web design company, it's important to know exactly what you need. Make a list of all the design tasks required for your project. Research industry rates: Do some research and find out what the going rate is for the type of design work you need. This will give you an idea of what to expect in terms of cost. Be upfront about your budget: Let the agency know your budget from the start. This will help them determine what they can offer and prevent any surprises later on. Get a quote: Once you've found a few agencies you're interested in, ask for a quote. This will give you an idea of the cost and help you compare prices. Be flexible: If the price is higher than you expected, be open to discussing options with the agency. They may be able to adjust their services to fit your budget.Finally, don't let budget limit quality. Choose wisely and find the agency that fits your project and budget.<h3>Step 4: Read Client Testimonials</h3><figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684853381/3_9a3b2ae4bf.png" alt="Read Client Testimonials" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684853381/thumbnail_3_9a3b2ae4bf.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684853381/small_3_9a3b2ae4bf.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684853381/medium_3_9a3b2ae4bf.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684853381/large_3_9a3b2ae4bf.png 1000w," sizes="100vw" width="1000px"><figcaption>The 'green flags' of Clutch reviews</figcaption></figure>It's not just about the pretty pictures they make. You want to make sure they're actually good to work with too. Check out what their past clients have to say about them online.Most agencies will show you some positive reviews on their website, but you should look deeper. Check out their reviews on Google and Facebook to get a more complete picture. Look for real reviews from actual clients, not just their friends and family.What's their average star rating, and how many reviews make up that average? If there are a lot of reviews, that rating is more trustworthy. Also, check out the most recent negative review and see why the client left it. Do the other negative reviews mention the same problems? And, most importantly, are these problems dealbreakers for you?<h3>Step 5: Contact, get more info, and choose the best</h3>Finally, when you have a list of companies that meet your needs, reach out to them because there's nothing better than having a direct conversation with the agency that will be working on your website or brand. Assess their overall attitude and evaluate their suggestions. If you have the opportunity to provide them with a paid test assignment, go for it, as it can be a shortcut to understanding how a future collaboration may go.Use these steps wisely, with care, and enjoy!<h2>Tips On How To Choose The Right Web Design Company</h2>Are you clear and ready to move forward? The tips below will help you on your journey to creating the website of your dreams.<h3>Tip 1: Designers are problem-solvers</h3>Before hunting for an agency for your future web design, think about your expectations and what you want to achieve through design. Rather than having a rough idea of the desired destination, focus on the details. Designers can amaze you with their decisions and solve your problems with visual communication aka web design for your company.<h3>Tip 2: Your business niche matters</h3>Take your specialization into consideration when choosing an agency for web design. Do some research first. Know what’s poppin' in your industry and market so you can tell if the agency is just trying to milk the project for more cash or if they really know how to level up your biz.If you're a startup looking for branding, startup-oriented agencies know the drill and have the insights, best practices, and experience. However, generalists can also bring valuable ideas to the table.<h3>Tip 3: Check their portfolio, but be careful</h3>Of course, you should check the agency's portfolio, but ask yourself how relevant it is to your case and industry. Look into their potential in UI/UX, development, marketing efforts, motion graphics, 3D, and other areas.Sometimes agencies don't mention all their services, so check the portfolio for hidden gems too.However, the portfolio is not the only indicator of expertise. Some agencies work under NDAs and can't showcase all their work.<h3>Tip 4: Referrals mean safety</h3>It's always a good idea to talk to an agency's previous clients and get their feedback. This is the ultimate proof of their expertise, and it can give you a sense of what it's like to work with them. Don't be afraid to ask for references or reach out to past clients on social media.Also, if you know someone who has worked with a web design agency before, ask them for their opinion. Referrals from people you trust can be a game-changer, and they can save you a lot of time and money in the long run.<h3>Tip 5: Hungry designers are the real deal</h3>The big players in the industry may have a big name, but that doesn't always mean they produce stellar designs. They might give you a basic solution that gets the job done, but who wants that?Small design studios, on the other hand, are always motivated to create the best results. They work passionately and creatively to make your brand stand out.<h3>Tip 6: Sales pitch matters</h3>Even the best design studios can give you a lame sales pitch. When they have a great sales pitch, it's important to ensure that they fully understand your specific needs before starting the project.The best design studios will take the time to listen to your requirements and tailor their solutions accordingly, rather than simply providing a one-size-fits-all approach.After all, you don't want to end up with a generic design that doesn't truly reflect your brand or meet your specific needs. So, be sure to communicate your expectations clearly, ask questions, and choose a design agency that truly understands your vision.<h3>Tip 7: Their website and brand speak volumes</h3><figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684852646/86_9ace2a6777.png" alt="Their website and brand speak volumes" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684852646/thumbnail_86_9ace2a6777.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684852646/small_86_9ace2a6777.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684852646/medium_86_9ace2a6777.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684852646/large_86_9ace2a6777.png 1000w," sizes="100vw" width="1000px"><figcaption>Websites that cut through the noise</figcaption></figure>Before you choose a web design company, check out their website first. Make sure their UX is clear and you can find the information you need in seconds. If you have to click around a lot, their design isn't cool.Also, pay attention to their website's loading speed, quality of pictures, engaging graphic elements, and videos. Messy design can turn people off and hurt your business. And don't forget to check out their brand as well.<h3>Tip 8: Don't just base your decision on the pricing</h3>Choosing an agency based on pricing alone won't do. ROI is the name of the game in the services industry. It's better to invest a bit more and get tangible results rather than stick to your budget and get nothing in return. Remember, cheap people, pay twice. Look for an agency that understands this and shares the same beliefs on how the world works.<h3>Tip 9: Quick replies mean a good customer experience</h3>The speed of their reply is a good indicator of the kind of customer experience you can expect. If they're quick to respond and eager to help, it's a win-win situation for everyone.The level of responsiveness not only demonstrates their dedication to customer service but also shows that they value your time and are eager to help you with your needs. A quick reply can help you gauge the agency's level of professionalism and efficiency, which is a key indicator of how they will handle your project as a whole. So, when searching for a design agency, pay attention to their response time and factor it into your decision-making process.For example, at Q you’ll get a reply within an hour or even faster.<h3>Tip 10: Awards are great</h3>Check out their awards and recognitions. You’ll get an idea of the quality of their work and their reputation in the industry. Awards from respected design organizations like The FWA, Awwwards, and CSS Design Awards are a sign of excellence in the digital design landscape and are a note of prestige for any agency.If a web design agency has been recognized by these organizations, it's a great indication that they're at the top of their game.<h2>Qream Is A Skilled Web Design Company</h2>With website design services at our company, you get a full synergy of copywriting &amp; tailored imagery that create powerful visual communication on your website. We aim at getting you a flawless website to also function as tech marketing for your brand long-term.Tech is a highly competitive niche that requires not only a groundbreaking product but also brilliant digital packaging. Digital packaging means having a website that functions as an advertisement, with visuals that captivate and text that provokes interest and emotion. Our goal is to turn your website into a banner that captures users' attention and highlights the real value you possess. We aim to discover your authentic self, which will attract potential buyers. Without it, reaching the top is nearly impossible.<h2>About Our Expertise In Web Design</h2>Years of hard work in crafting websites for tech players got us a perfect formula to get you sweet conversions, LTV increase, marketing blooming, and customers’ hearts. We create meaningful stories with emotive visuals and spicy messages. People love it and they for sure will love you too.Our approach is to create striking websites and brands for SaaS companies. We don't just create cool visuals for the sake of it. Our process always starts with determining what we need to design and why. It's crucial that our visuals and copy always align with a core value. Then we outline how we do it - the colors, typography, exciting features, sounds, etc. All of these steps are followed by emotions. People buy with their emotions, so we ask ourselves, "What do we want users to feel while using your website?". All of this is carried by the designs we produce.As the end result you get a project that carries a story people can relate to and allure by it long-term. Also keep in mind that even though we follow the unified approach, every project is treated differently in terms of production and execution. We treat every website like a main character with unique traits. So, don’t expect standard and predictable cliche designs, we’re here to make a wow effect.Check our projects to get a taste of striking brands &amp; websites.<h2>Find Out How We Can Make Your Business Bloom</h2>With emotional visuals, spicy messages, and structured narrative. In return, you get a 3X higher conversion rate, 153% more signups, MQLs instead of fluffy registrations, and stand out from faceless competitors. You in?Hop on a 30-min call to uplift the potential of your business.Ready To Find Your Creative Angle? Let’s collab!

How to Choose the Best Website Design Company

It's the AI revolution, and you can't ignore it. Artificial intelligence is changing our reality, and what once seemed like science fiction is now part of our daily lives.

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How "AI" Part Influences Your SaaS Brand

<h1>How "AI" part influences your SaaS brand?</h1>It’s the AI revolution, and you can’t ignore it. Artificial intelligence is changing our reality, and what once seemed like science fiction is now part of our daily lives. While some worry about AI taking over the world, it’s already making significant waves in the SaaS industry. With its immense creative and technological potential, AI can be harnessed in many ways, including branding. Here’s what you need to understand to use AI to your advantage.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684925087/2_9d442f8006.png" alt="AI is a brand itself" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684925087/thumbnail_2_9d442f8006.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684925087/small_2_9d442f8006.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684925087/medium_2_9d442f8006.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684925087/large_2_9d442f8006.png 1000w," sizes="100vw" width="1000px"></figure>We say a brand is all about users’ emotions about a business, product, or service. However, the “AI” prefix has become a significant brand itself in today’s digital space.Thanks to open-source pioneers like ChatGPT and Midjourney, who have made their tools freely available for use, we can fully explore the potential of AI. OpenAI is one of the fastest-growing AI solutions today. At the same time, the brand recognition of the term “AI” is also on the rise. Therefore, any brand that publicly uses the acronym “AI” as a brand component also associates its brand with the spectrum of associations that people attach to this term.Moreover, branding is not only about shaping users’ opinions but also influences the product. A brand promise is only effective if it consistently delivers not only in brand communications but also in the product, customer service, and everything that follows.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/AI_3_61222e0370.png" alt="AI as a part of your product" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/thumbnail_AI_3_61222e0370.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496945/small_AI_3_61222e0370.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/medium_AI_3_61222e0370.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/large_AI_3_61222e0370.png 1000w," sizes="100vw" width="1000px"></figure>People now focus on AI because they recognize its technological superiority and potential. Therefore, not using AI in business is like playing poker without the ability to bluff. You can sit at the table with other players, but they will have an advantage. That’s why integrating AI to any extent for any SaaS company is a very effective solution, at least from a marketing perspective. Even if it will not be the center of the system, but will perform some small part of the work.You have a vast playground for experiments, limited only by your imagination. You can use artificial intelligence to improve user experience and add hyper-personalization as one of your key values. Nowadays, a business can’t serve all its clients in the same way, as each customer is unique.For instance, at our agency, we’re currently developing a crash test that our clients can use to identify any branding issues they might have. Far too often, founders believe that their lack of sales is due to issues within the sales department or the product itself when in reality, the problem might be poor customer acquisition. That’s why we’re developing a platform to help them evaluate the effectiveness of their brand from a marketing standpoint.To achieve this, we’re incorporating AI, specifically for value proposition analysis on the client’s website. Here’s how it works: artificial intelligence will focus on the positioning of the company’s website and compare it with its competitors, analyzing its uniqueness and value. Even though our experts will be the backbone of this tool, we’ll leverage artificial intelligence for quick research.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/AI_4_6764d82d52.png" alt="AI is a part of your workflow" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/thumbnail_AI_4_6764d82d52.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/small_AI_4_6764d82d52.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/medium_AI_4_6764d82d52.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/large_AI_4_6764d82d52.png 1000w," sizes="100vw" width="1000px"></figure>If you’re not building your product around artificial intelligence, you can still incorporate it into your workflow. Not just to follow the trend but to make your life easier and integrate AI into your brand. Here are a few scenarios for using AI in your SaaS business:<ol><li>Gain a better understanding of your audience.&nbsp; In the past, obtaining statistical data required either manual Internet searches or expensive industry research. Now, by asking AI 10–20 simple questions, you can gather enough information to understand your audience, including their interests and motivations.&nbsp; A year ago, when a client approached us to develop a mobile application, they provided us with brand personas generated by AI. Alongside this, we conducted our own research and interviews to better understand the audience. Surprisingly, the user profile suggested by the AI was very similar to what we found in our research.</li><li>Create a chatbot to communicate with your clients.&nbsp; We at Qream plan to integrate a chatbot on our website to automate the communication process with our visitors. All we need to do is provide it with PDF instructions. In theory, this chatbot will be able to provide answers to potential clients much faster than our client department can handle incoming questions.</li><li>Speed up the content creation process.&nbsp; Once upon a time, we conducted our own experiment, trying to ease the workload of copywriters by delegating some of their tasks to ChatGPT. However, we found that AI couldn’t fully replace copywriters as it simply generated a general pool of knowledge like Wikipedia, without the creativity and nuance that comes from human experience and expertise. Still, it can really speed up the process of content creation.</li></ol>In fact, AI can assist with anything if you pose the right questions. However, any reasonable specialist recognizes that AI outputs aren’t 100% validated data to be taken at face value. Instead, I see them as reference material to be compared against my own analytical perspective and market overview. With the help of AI, I like to test my own hypotheses, quickly outline ideas, and use it as inspiration in the stages of early drafts. AI is still a tool that provides generalized and standardized answers at this point. Therefore, relying solely on AI-generated materials for brand positioning comes with some risks.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/AI_5_5699e15ae8.png" alt="What would be the cost of rejecting AI?" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/thumbnail_AI_5_5699e15ae8.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/small_AI_5_5699e15ae8.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/medium_AI_5_5699e15ae8.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/large_AI_5_5699e15ae8.png 1000w," sizes="100vw" width="1000px"></figure>Companies can be divided into successful and unsuccessful, depending on their ability to adopt innovation and embrace change. Those that are less flexible often lose out in dynamic markets. Being open to changing your regulatory processes to integrate AI into your workflow can be a significant advantage. If you have the necessary technological resources to create your own use cases, then you should definitely do so.When ChatGPT emerged and challenged the existence of Google as the ultimate search product, it reflected the uncertainty of the future and the inevitability of change. You cannot predict how competitive you will be in three years because someone might create much better use cases for your solution, leaving you irrelevant. The key is to remain dynamic, flexible, and responsive to market signals and emerging technologies to adopt and test them on a mass scale. Those who are currently late adopters and only considering the possibility of integrating AI may already be behind the curve.<figure class="image image-style-align-right"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/AI_6_25acd7976d.png" alt="Takeaways" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1684496946/thumbnail_AI_6_25acd7976d.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496947/small_AI_6_25acd7976d.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496947/medium_AI_6_25acd7976d.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1684496947/large_AI_6_25acd7976d.png 1000w," sizes="100vw" width="1000px"></figure>In today’s fast-paced world, it’s crucial to strike a balance between speed, quantity, and quality, and AI can help you with that. The possibilities are vast. It’s just a matter of the operator who manages it and the user case he comes up with. AI can already write code, chat with clients, and set up automatic marketing, making it an invaluable tool for businesses.&nbsp;One day, AI may even fully lead the SaaS industry. Who knows? We’ll only need to change its oil later.

How "AI" Part Influences Your SaaS Brand