Why conversions beg for some motions: video explainers that work

Even the clearest guidelines won’t sell your product (or explain how awesome it is). No matter how eloquently you describe each feature, the text might make a good move, but won’t help to win the game—or the user.

We don’t want to sound corny by mentioning that videos draw more attention than static visuals. That’s obvious. Not paid enough attention, though. Cause if it were, we wouldn’t be making this article.

Why your brand needs a video explainer

We know that video/motion explainers change the product perception, especially at the very first steps of introducing it to the audience. Such videos are meant to:

• Show your product—the way it is. So no more questions are needed
• Navigate through features. That’s not onboarding yet, just a glimpse of it.
• Convince the user to give it a try—one step closer to purchasing it.

Now, do the math—imagine how achieving such goals can drive marketing rates. No matter what your niche is, it will. And we’re now to prove it.

How video explainers boost performance

Some unobvious things a video does to score a higher conversion. No cap.

Storytelling with motion-emotion

In other words, it helps viewers understand and retain information better. Plus, it can be an engaging and supportive move that not only brings extra sympathy points for the company but also leads to continuing the experience.

Work smarter, not harder: here comes SEO

The moment you put a video explainer on your website, it gets prioritized by Google due to multimedia content preferences. Also, it increases your click-through rate, which can reach 157% in organic traffic from SERP (search engine results page).

Shareability goes beyond

Let’s be honest: we would rather share something interactive than a bunch of text explanations. Video content is more likely to be shared, liked, and commented on, extending reach—and bringing in organic leads.

And we know what we’re talking about! For the Huobi case (cryptocurrency exchange company), we crafted an engrossing video that briefly introduces the platform on TikTok. 4M views, 100K likes—numbers say it all, huh?

Isn’t it just user-friendly?

With motion graphics, complex concepts become simpler, making it easier for potential users to understand the value of a product. Not surprising that SaaS companies use explainers, right? Likewise, to get more qualified leads, users will check if their needs match the product.

Scaling becomes easier

The video explainer is quite versatile and can be distributed to different channels. Even the usual format, like a 1-minute video, is easy to adapt and friendly for websites and socials. So, to all the advantages above, videos work multi-channelly with bigger potential.

Now watch video explainers grow conversions

Depending on the audience, product, industry, and many other details, they can swing your marketing efforts and reach the dream rate—even if you want 250% conversion. Not gonna hang around any longer: here are real brands & real data on how it actually worked.

Case #1: Dropbox

After introducing a video explainer on the main page, they managed to increase conversions by 10%. Obviously, raising extra revenue of millions of dollars, too.

Case #2: Crazy Egg

Not only did they achieve a 64% increase in conversion rate after adding an explainer video to their homepage but also generated an additional $21,000 in monthly revenue.

No more comments needed—we can’t imagine how the long-term ROI goes in both cases. The math is mathing now, right?

So, folks, a friendly reminder: don’t just tell your story—show it, and watch your conversions excel.