Rakuten Viber's bold move to stand out in the B2B arena

Back in the day, Viber was the first messaging app where businesses could message their clients. Today, Viber for Business has grown into a major player in the digital marketing world, serving up powerful solutions for every step of the customer journey in the app.

But here’s the thing—the brand was looking for a design flair that shows Rakuten Viber is thinking ahead. We were tasked with boosting the design identity, making it stand out in the B2B space, and showing its commitment to innovation and leadership.

Viber for Business wanted its design to reflect the future and elegance.

We refreshed the color palette a bit for a clean, trustworthy, and modern look. To bring its innovative vision to life, we showed Viber for Business icons through metal and the energy inside.

The real magic of a brand comes from keeping that vibe consistent across all channels. We’re talking about a futuristic, cohesive style that shines through everywhere—from dope video explainers to killer LinkedIn banners.

Our mission was to create a unified presence that not only showcases Viber for Business innovation but also connects effortlessly with the audience.

Channeling Viber for Business' energy, we built killer visuals that slap—making presentations unforgettable, locking in credibility, and pulling a bigger crowd to boost their market game.

We revamped the presentation for the first time in Greece—one of the largest markets for Rakuten Viber in the EU—by adding gradients and lots of animation to almost every slide

Viber made sure its message was clear and impactful. Every detail made them stand out, strengthened their brand, and helped them connect with high-profile partners. 

We designed various assets: social media covers, slides, LinkedIn GIFs, videos, and animations. This design covers communication before and during MWC.

Viber claimed space in Forbes Vietnam to show it’s more than a messaging app–it's a platform with solutions for every business goal. We were challenged to find and communicate the key message visually.

Rakuten Viber has evolved from a messaging app into a super app for users and businesses. Together, we communicated updated positioning through video explainers. They engage the audience and work better than a static slide with an explanation.

We brought their vision to life, developing a dynamic video that showcases their products.

One of the video explainers was used in a CNN interview with Rakuten Viber's Chief Revenue Officer Cristina Constandache to showcase new business solutions.