Pit stop to pole position: rebuilding the Coinsetters website for Web3 growth
Design support for a bigger Web3 role
Coinsetters is an end-to-end partner for Web3 launches, covering fundraising, development, marketing, and listings.
They evolved from a listing service into a broader growth platform, so this shift required a bold digital appearance and a more mature brand signal.
Building website concepts that make the brand feel rare
The team intentionally avoided typical Web3 visual tropes. Instead of high-noise aesthetics, they chose rainbow colors—an unusual move in the category.
Using the moodboard session and the client’s design instincts as our compass, we created a new visual language that balances energy with control and positions Coinsetters as a platform focused on execution.
Design do’s to stand out from the crowd
We analyzed competitors to identify main copy-pasting patterns across Web3 platforms: dark themes, acid colors, senseless visuals, overly playful styling, and static layouts. That became a no for us.
And the do’s came pretty fast: clean design with bright accents, bold typography, animation and interactivity, 3D visuals, and sticker-style illustrations.
3 vibes to start with
We agreed that the entry point of the website should be designed for immediate brand recognition in any concept—so the logo enters the room first.
At the same time, we explored three directions that show how Coinsetters can stand out in different ways.
Concept #1
Airy minimalism
This direction is built on a modular, card-based structure that breaks down the offering into sequential steps.
Generous spacing gives the layout air and confidence instead of visual noise. Think of it as the visual equivalent of a dramatic pause before the plot twist. Strong contrast between headings, subheadings, and body text builds a clean hierarchy—so the page feels easy to scan and hard to get lost in.
Concept #2
Airy minimalism v 2.0
Here, the flow idea became a site-wide visual rhythm. We used it selectively—letting it appear in key sections to create movement. Visual continuity connects sections and guides users through the narrative.
This transition naturally leads to the CTA section and prompts the user to take action.
Concept #3
Lego-like logo with 0 noise
This concept uses contrast as its primary tool. A restrained layout allows the brand’s color system to stand out with clarity.
The colorful pixel stream acts like controlled motion, bringing energy, data-flow vibes, and a sense of momentum. Navigation and CTA elements form a clean hierarchy, and the whole screen is built to guide attention fast.
Final direction: focused minimalism with motion signal
We chose the first concept as the foundation and refined it with a subtle animated rainbow gradient. It adds energy and catches the eye.
Animation became the core of the website experience
It drives flow, reinforces hierarchy, and turns the interface into a dynamic system that is fun to engage with.
Rainbow lore activated
Custom graphics add distinction, supporting the visual identity in a bold and vivid way.
Coinsetters’ rainbow flow also works like a signature mark cutting through a clean and minimal layout.
Conversion as part of the user journey (and not an interruption)
We introduced a CTA block not as a pop-up interruption, but as the next logical beat in the story.
This section feels more native to the experience and page flow. Short forms and clear intent reflect the expectations of Web3 audiences—fast and direct.
Before and after
From a disconnected collection of services to a coordinated platform, we created clarity that replaces noise in Coinsetters’ digital presence.
Project in numbers
5
creative specialists on board
2
months to complete the project
1
dev solution—built on Webflow
Recognition:
