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You’re scrolling through your social media feed and you come across a post about a new startup to revolutionize the way we live our lives.

5 brand identities of AI startups that provoke interest

<h1>5 Brand Identities of AI Startups that Provoke Interest&nbsp;</h1>You’re scrolling through your social media feed and you come across a post about a new startup to revolutionize the way we live our lives. But wait, how do you know if this startup is legit or not? Just like how a cow's brand marks its ownership, the branding of ai startups can give you a clue about their authenticity and credibility.AI is becoming insanely popular, and with so many startups popping up left and right, it can be hard to differentiate between the good and the bad. That's where branding comes in communicating values, and mission, and shaping overall reputation.Brand identity is everything for start-ups. It's all about creating a cool vibe for your brand that people can easily recognize and get excited about. It serves as the key to standing out from the competition and making a name for yourself.So, if you're a savvy tech nerd, investor, designer, or start-up founder yourself looking to invest your time, money, or attention into an ai startup, keep an eye out for their brand identity it might just be the right path to finding the next big thing.In this article, you will explore the first part of the key elements of 5 brand identities of ai startups that we believe stand out and set standards for the upcoming years of ai brand development. The selection below is based on specific brand assets that make each company interesting and approachable in our opinion for various types of target groups both commercial and niche.1. Cleo - Roasting tone of voice brings Gen Z users aboard<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png" alt="Cleo's roasting tone of voice brings Gen Z users aboard" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/thumbnail_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/small_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/medium_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686906511/large_0_t_Ymh2gi2n1_X03_Lsj_1_e189575dfe.png 1000w," sizes="100vw" width="1000px"><figcaption>Cleo's roasting tone of voice brings Gen Z users aboard</figcaption></figure>Сleo is an app that uses ai and machine learning to improve your financial stability. It targets gen z and has a noble mission to help you manage your finances by connecting to your bank accounts and providing you with proactive advice and timely nudges to keep you on track. The more you use it, the better your financial behavior becomes.Cleo’s brand identity is anything but typical. While its visuals are bold and striking, it is the language Cleo uses that truly sets it apart from competitors.Their copywriting offers authenticity and humor that causes the wow effect combined with the fresh design. Cleos voice is a sass. It's sarcastic, funny, and motivating, perfectly resembling the language young people use. Unlike other boring budgeting apps, Cleo has a roast mode where a chatbot will shame you with reaction gifs and harsh burns about your spending and saving habits. It's not for the faint-hearted!<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1715086363/7_14ab96349a_853a9af7da.png"><figcaption>Tone of voice</figcaption></figure>Cleo talks to their target audience using their language and does it perfectly.Cleo brand is a rebel, the way it's crafted makes users go back to the platform again and again. This brand identity woke up a boring product for gen z and upcoming generations.2. Creaition - empowering designers with inspiring messaging and sleek visuals<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/Frame_427319430_efd53120cd.png" alt=" Creaition" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/thumbnail_Frame_427319430_efd53120cd.png 227w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/small_Frame_427319430_efd53120cd.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/medium_Frame_427319430_efd53120cd.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907446/large_Frame_427319430_efd53120cd.png 1000w," sizes="100vw" width="1000px"><figcaption>&nbsp;Creaition</figcaption></figure>Creaition helps product designers find and make new stuff by creating fresh inspirational images. You can save, edit, and mix them with existing designs. Creaiton learns what you need and gives you customized images like if you're a shoe designer, you'll get trainer mock-ups and patterns to mix and match.Creation’s success can be attributed largely to its brand identity, which focuses on empowering designers to create unique and inspiring designs. They position themselves as digital designers' muse, offering the ability to discover unseen possibilities with fresh and modern visuals while prioritizing creativity and customization. Their minimalistic approach helps minimize distractions, allowing designers to find their inspiration more easily.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705500031/8_bef44737c5.png">Finally, Creaitions messaging is centered around motivating designers to break free from conventional design constraints. They emphasize their product's unique features, such as generating inspirational images that are tailored to each user's specific needs. Creaition resonates with their target audience of product designers who are looking for new ways to differentiate themselves.Being a company for designers Creaition, does a great job at combining minimalistic modern visuals with truly motivational copy. Creaition proves that design isn't about pretty images but all the elements creating consistent visual communication.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/0_bxqi_d2_Wpu4o8e83_52184faa3a.png" alt="0*bxqi-d2Wpu4o8e83.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/thumbnail_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 236w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/small_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/medium_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907540/large_0_bxqi_d2_Wpu4o8e83_52184faa3a.png 1000w," sizes="100vw" width="1000px">3. Grammarly - Educational &amp; aspirational positioning<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png" alt="Grammarly educational &amp; aspirational positioning" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/thumbnail_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/small_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/medium_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907568/large_0_53dt_Ast3_MV_8_Xh7_NF_45f227111b.png 1000w," sizes="100vw" width="1000px"><figcaption>Grammarly educational &amp; aspirational positioning</figcaption></figure>Grammarly is the ultimate tool for content writers, and honestly, for anyone who wants to sound professional and on-point in their communication.With over 30 million people using it every day, Grammarly is the top writing assistant around.Grammarly has totally crushed it in terms of success and growth over the years because of two major things: first, it's hella user-friendly and easy to use. And second, their positioning. Grammarly is essentially an ai writing assistant, but its positioning presents a broader narrative of improving lives by improving communication, which resonates well with the public.So, Grammarly's positioning as an aspirational lifestyle brand is what primarily supports its success. The platform wants to help everyone write like a pro, no matter what they're doing. They don't just focus on grammar they educate people on the benefits of clear and error-free writing in all areas of life. And they show that their app can be useful for things like job applications, online dating profiles, and even drafting contracts.The brand is simple: using Grammarly makes you feel good about your writing and confident in your abilities.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png" alt="0*sCyvGw6e7UYqeA0o.png" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/thumbnail_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/small_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/medium_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1686907616/large_0_s_Cyv_Gw6e7_U_Yqe_A0o_c298124c21.png 1000w," sizes="100vw" width="1000px">For example, on socials, they don't just try to sell you on their product they're all about educating, empowering, and entertaining their followers. They post lifestyle advice, productivity tips, and all sorts of relatable content that people love. And they don't take themselves too seriously they use humor and everyday situations to connect with their audience.4. Supersense - Putting creativity into inclusive design<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705496541/8_6832297028.png">Supersense is an ai scanning app for the blind a market leader mobile scanner application for blind and visually impaired users; equipped with novel computer vision and machine learning models.This startup's brand identity deserves kudos for reminding us that blindness is not a singular experience, it has different types and degrees. So like, every text, pattern, and thingy had to be made with extra attention to the colors used so it's easier to read and get what's going on.Supersense's desire to make the world more inclusive doesn't stop at the product level; it extends to the brand level as well. It's an example of inclusive brand design that turned out to be dynamic and eye-popping for everyone. Supersense demonstrates that inclusivity doesn't limit creativity, but rather expands it.5. Surge.Ai - A brand that keeps you on trend<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1705497470/1_0677e1514f.png"><figcaption>Surge.AI</figcaption></figure>A real-time marketing intelligence platform that uncovers trends across the entire internet search, shopping, and social media.As a tech branding agency, we always support promising tech startups and Surge.Ai is one of them. Our team got to design this brand identity to bring it to the crowd faster.Surge.Ai is a brand that never stands still, but is flexible enough to adapt to changing trends. The pace of change in the real world is already overwhelming, but it's even more unimaginable on the internet, where trends change faster than you can refresh your feed.Thus, the internet serves as a variable x within surges brand identity, representing the fast-changing trends akin to the innovative nature of ai technology. What sets Surge.Ai apart is its truly creative strategy, which is rare within the saas industry. From its positioning to visuals, the brand identity consistently communicates that Surge is the boss of internet trends. To take a closer look at surge.Ai branding check out our <a href="https://www.behance.net/gallery/159661541/SURGEAI-Brand-Identity-Design">Behance.</a>Final thoughtsThe selected brands are united by one thing properly highlighting specific brand assets like positioning, messaging &amp; design to enhance the brand and align the supporting brand identity elements. Each prioritizes different assets to create a balanced and bold brand identity that so far isn't that common among AI startups.The AI industry is still developing, and many groundbreaking brandings are yet to come. So, don't stand still and join the ride. Keep an eye on emerging tech and its brands. Innovations come and change fast, but the truth about branding remains stable you need a powerful brand no matter what. Otherwise, you won't even get closer to the top. Get creative, explore, and inspire the world with your tech wrapped up in an equally peachy brand. Keep hustling, innovators, and stay tuned for part two!

5 brand identities of ai startups that provoke interest

The wisdom that “if you are friends with everyone, you are not really friends with anyone” is also applicable to founders who position their

<h1>Why 'One-Size-Fits-All' Fails in SaaS Product Positioning</h1>

The wisdom that “if you are friends with everyone, you are not really friends with anyone” is also applicable to founders who position their SaaS product as a “One-size-fits-all”.It is important to remember three things:<ol><li>Your product cannot be valuable to everyone at once: It is unlikely that your product will be valuable to ALL small businesses, ALL marketers, or ALL Americans. It is impossible.</li><li>If your product does everything at once, it probably only does one thing really well: the market is full of “all-in-one marketing” tools, but good marketers still use more than five tools to work. Why do you think that is?</li><li>If a category leader positions their product this way, it means they have spent years improving the product and building an ecosystem between features. However, even market leaders such as Notion, Slack, and Asana no longer use this clichéd positioning. Instead, they focus on the overall value that all product features bring together.</li></ol>In this article, I’ll explain how to use clichéd positioning approaches to remain unnoticed among competitors, make it harder to convert website visitors into customers, and reduce the value of your SaaS product that you’ve worked so hard to create.<h3>🟢 Always use “Innovative” on the hero screen of the website</h3>Absolutely! Just slap “innovative solution” on a website and people will rush to buy your product. You don’t need to try to communicate the value of this innovation to users if you can simply hide its absence behind a trending word. That’s right!<h3>🟢 Consolidate all trending words into a single tagline</h3>🤩 Join the revolution and empower your business with our cutting-edge software🤩 Unlock the full potential of your business with our all-in-one tool🤩 Our cloud-based, data-driven solution is the ultimate business tool for the modern eraWhy bother communicating the unique value of your SaaS product when you can just use a bunch of buzzwords and hope potential customers won’t notice the lack of substance? Who needs differentiation anyway? Just blend in with the crowd and hope for the best! After all, who needs a clear and concise message when you can fill your website with meaningless jargon? Genius!<h3>🟢 Remember: to be perceived as a serious product for serious people, your brand identity should not stand out too much.</h3>To create an image of your brand as an innovative and reliable partner, only use shades of blue and grey. Avoid yellow, which can suggest infantilism, and red, which can suggest danger. Pink is also not appropriate unless you are children’s toy store.The logo shouldn’t fall outside the “category” and have a deep metaphor that only you understand. It’s best to avoid experiments with fonts. Fonts that are too thin can suggest unreliability and fragility, while fonts that are too bold can come across as “shouting” at your audience.A simple, clean, and minimalistic design will further strengthen your positioning as an innovative and reliable business partner.<h3>Exhale, it’s a joke.</h3>But I’m not laughing. It pains me to see valuable SaaS products with poor positioning that diminish the real value of the product and, as a result, decrease the potential revenue from new website visitors.In the next article, we will show you how to create a compelling positioning for your SaaS product, which will help you stand out, differentiate yourself, and most importantly, sell the product better by communicating its true value. Spoiler alert: examine your target audience under a microscope.<h3>Stay tuned and never position your SaaS like this :)</h3>

“All-in-one tool” or how to kill a product value through cliched positioning?

Booming businesses have one thing in common: a strong and consistent brand identity. You might think that people will love your brand for the quality but the research states that psychology has way more influence.

<h1>The Critical Role of Brand Identity in Booming Businesses</h1>

Booming businesses have one thing in common: a strong and consistent brand identity.You might think that people will love your brand for the quality but the research states that psychology has way more influence. Messaging, eye-catching design, sounds, and visual communication can drastically change customers’ opinions. Emotions stay at the heart of brand choices. Does this mean you need to put all your budget into marketing and adjust your company’s branding every month? Surely, not. There’s an alternative. Be ahead of the curve and bring your business authenticity to the crowd with a powerful brand identity. Stay here to find out how.What is a brand identity?Starting off with the basics, let’s map out what exactly is brand identity.“Brand identity is a set of visual components that represents a company’s ideas and allows customers to remember a brand and distinguish it from dozens of others. It helps shape consumers’ perceptions about a company, build loyalty and trust, and make a brand memorable.”You’ll never get recognizable without having a juicy brand identity. Think of the most famous brand. Definitely, Apple wouldn’t be rocking tech for so many years without its timeless brand.As easy as it sounds, it’s still not clear to many businesses and even marketers. Everything associated with the brand became a trendy buzzword. And god knows how many common misconceptions it carries. So, let’s dig deeper to outline which elements stand behind the mysterious term of brand identity to kill the uncertainty.Breaking down the brand identity componentsRemember once and forever that brand identity isn’t just a logo or a name. For instance, think of Spotify. Maybe the iconic green and three white sound lines is the first thing that comes to mind but in reality not only the logo brings recognition to the brand. It’s a collection of tangible elements combined together creating a meaningful look and feel. Here are the key elements of the brand identity impacting people’s perception of your brand:<ul><li>Name</li><li>Positioning</li><li>Logo+colors</li><li>Messaging</li><li>Image</li><li>Shape</li><li>Graphics</li><li>Typography</li><li>Brand tone of voice</li><li>Sounds</li></ul>Again, Apple is an ideal example of how all interconnected components create a puzzle — compelling brand identity design that:Is aligned across all touchpoints. Whether you’re looking at an Apple product or visiting their store, you can instantly tell that it’s an Apple experience. Everything carries the same cues — innovation, power &amp; minimalism transmitted through employees’ sleek uniforms, exceptional photography on Instagram, the same colors used both in digital and physical design, etc. This consistency builds trust with consumers and reinforces the idea that Apple is a reliable, high-quality brand. And their products are a perfect resemblance of it.<figure class="image"><img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1715084699/fgjhkjlk_l_ee74d045c8_e7f2b820cf.png"><figcaption>Source: <a href="https://basicappleguy.com/basicappleblog/colour-chaos">basicappleguy.com/basicappleblog/colour-chaos</a></figcaption></figure>Reflects on their core values. Apple pushes the boundaries of design and innovation, and its brand identity reflects this ethos. Every element of it emphasizes their commitment to excellence.Let’s take Apple’s tone of voice. It cuts through the clutter just like their technology. It reflects the complexity and convenience through words their customers use every day with a hint of smugness to make them feel like members of an elite club.The power of adjectives influences your product experience before you even buy it. Before you think that the new iPad is magical Apple already encrypted it into your subconscious mind with their tone of voice.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1692873715/bjhkl_e5ab578961.png" alt="Ipad" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1692873715/thumbnail_bjhkl_e5ab578961.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873715/small_bjhkl_e5ab578961.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873715/medium_bjhkl_e5ab578961.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873715/large_bjhkl_e5ab578961.png 1000w," sizes="100vw">Is scalable. Despite having a strong and consistent brand identity, Apple’s strategy is so well-thought that it doesn’t need to adapt to trends but set them. Apple products are positioned as something different so that’s why customers want them so badly.The brand identity is so versatile that it doesn’t matter which market they enter. It isn’t connected to religion, ethnicity, or gender and it allows Apple to stay universal.“Think different” success allowed Apple to remain a superior-class lifestyle brand that people still buy.Basically, Apple sells a simple idea that their products add effortless tech chic to humans. Isn’t it something all people want? Easy-to-use functional devices that make you feel cool. Even by reading the latest iPhone 14 Pro description you get those emotions through colors, messaging, and visuals.<img src="https://res.cloudinary.com/dyqiqikye/image/upload/v1692873810/fhgjkl_0b3c0a73db.png" alt="Iphone Camera" srcset="https://res.cloudinary.com/dyqiqikye/image/upload/v1692873810/thumbnail_fhgjkl_0b3c0a73db.png 245w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873810/small_fhgjkl_0b3c0a73db.png 500w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873810/medium_fhgjkl_0b3c0a73db.png 750w,https://res.cloudinary.com/dyqiqikye/image/upload/v1692873810/large_fhgjkl_0b3c0a73db.png 1000w," sizes="100vw"> Make sure everything you do adds to the vibe you want to give off to your customers. Create a deeper connection with them to keep them coming back for more. Don’t just do things for the sake of it.That’s settled, now let’s move to the tricky part and define the main differences between brand identity design, brand image &amp; branding.How to tell the difference between brand identity design, brand image &amp; brandingBrand identity, brand image, branding. These terms are not generally well understood. They sound similar but have distinct meanings and play big roles in your brand’s performance. Essentially begin with exploring what branding is that usually gets reduced to its aesthetic purpose. In fact, it has more to offer:“Branding is endowing products and services with the power of a brand” (Kotler &amp; Keller, 2015)It’s a process of giving meaning to your company by shaping a brand in customers’ minds.It’s about the actions you take to shape a certain image and perceptions of your business. Branding is a perpetual process. The market and businesses never stop evolving. So is the brand that should keep up the pace too. Through the process of branding, you also build a brand identity.Brand identity refers to how you define your business. Basically, it’s your face that reflects your personality, aspirations, and values. It determines how you want to be recognized in the market.The more distinct brand identity elements are, the higher the chances of recognition and admiration.While brand identity reflects how you want your business to be perceived, brand image is the other side of the coin. Brand image is how your audience sees you. Anything and everything that influences your customer’s perception of the brand.To be specific, brand image is a set of beliefs, ideas, and impressions held by the customers, formed from various sources.What comes to mind when you think of MailChimp? Excellent marketing tool, compassionate expertise, well-thought-out &amp; intuitive automation features, and customization — a game-changer to leverage your email marketing. All props to a well-crafted brand image. Even though all these terms are different they have something in common — the brand and how you shape it to steal those hearts and minds.And to create a meaningful brand identity take a look at our recipe.Let’s move to practiceBased on our experience here’s a perfect formula for creating a meaningful brand identity:<ol><li>Conduct a series of workshops to identify your mission &amp; vision, brand essence (a collection of characteristics that sit at the heart of everything the company does), and brand identity assets that will match your business objectives and form who you are in the market.</li><li>Analyze the position of your competitors, which messages and statements they use to build their brand presence, market situation, and your audience psychographics. This will help to build a differentiation strategy.</li><li>Combine all the research user and market data together in one document to describe the essence of your brand — aspirations, name, slogans, logo, visuals, core values, positioning, personality, and tone of voice that align all your departments under one tree.</li><li>Analyze &amp; refine — always stay alert and keep track of your brand performance. Let’s keep it real, doing this work is a major grind, but it’s straight up the most vital thing any brand can do.</li></ol>To see how these steps work in practice take a look at how we shaped <a href="https://www.behance.net/gallery/155760977/Brand-Identity-Motion-Graphics-for-Next-Tech-Girls">a new generation of women in tech by proving to British gals that tech is lit!</a>Final advice: GET BRANDING!Brand identity could save your business for real. It’s difficult but definitely worth the millions of users out there who could be hooked on your brand. Make yourself and them happy by creating meaningful brand identities that outshine the dullness of the industry. Be bold, passionate, and authentic to get the desired tangible results. After all, if you’re too busy polishing your product and running business errands, hire an agency that will take care of the brand identity.We gotcha! With our expertise, you can navigate the process like a pro and make big moves.

Brand Identity: The Tech Company’s Secret Sauce for Standing Out

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